Senior Manager, Content Marketing

We're transforming the trillion-dollar world of in-person sales by capturing and analyzing a never-before-digitized dataset: face-to-face conversations. While the tech world obsesses over digital interactions, most of our economy still runs on millions of in-person sales and service conversations happening daily across the U.S. Unlike Zoom calls, these conversations weren't historically recorded – leaving petabytes of rich data untapped. Until now.

Companies in hundreds of industries rely on frontline salesforces working in-person, yet they've operated with zero visibility into these critical customer interactions. Meanwhile, sales productivity follows a stark Pareto distribution – the vast majority of commissions accumulate to a small percentage of top performers, leaving millions of salespeople struggling to achieve financial freedom.

With Siro, we're democratizing sales excellence. Our customers see their reps closing up to 40% more deals, all while gaining unprecedented insights from field conversations.

We've built an intelligence platform that captures, processes, and derives actionable insights from in-person sales and service conversations. Our customers span diverse industries – home improvement, home services (HVAC, plumbing), retail, B2B distribution, insurance, hospitality, and more.

With over $75M in backing from world-class investors, we're on a mission to make field sales the most accessible path to financial freedom.

Our product is already making waves - 4.8 stars on the App Store (700+ ratings), 5.0 stars on G2 (25 reviews), and partnerships with industry leaders like ServiceTitan (NASDAQ: TTAN).

This isn’t your typical B2B marketing role. As our Senior Manager, Content Marketing, you’ll turn complex ideas into stories people actually want to read — and make sure Siro’s value shines through every piece.

Key Responsibilities Include:

• Build and own a content roadmap that drives awareness and fuels pipeline growth.
• Lead the creation of standout content across formats — blogs, case studies, webinars, videos, social, email, and more.
• Make sure content gets found and loved: optimize for SEO, manage the calendar, and keep it easy to share.
• Partner with demand gen so content isn’t just pretty words — it actually drives leads and nurtures them.
• Track what’s working (traffic, engagement, conversions, etc.), learn fast, and keep leveling up.
• Keep our voice, style, and story consistent everywhere our brand shows up.

Requirements

• 6‑8+ years of experience in content marketing or similar, ideally in B2B technology
• A storyteller at heart — strong writing and editing chops that turn ideas into narratives people remember.
• Can speak to anyone, whether it’s a field sales rep or a Fortune 50 CEO.
• Proven track record building content programs that actually move the needle (traffic, leads, engagement).
• Knows SEO, distribution, and how to stretch content from first draft to repurpose-ready.
• Thrives in cross-functional chaos — juggling priorities and adapting on the fly.
• Clear communicator and organized project wrangler.
• Bonus points if you’ve dabbled in comedy writing (we love a good laugh).

Why Join Siro As A Senior Manager, Content Marketing?

• Our customers work in industries like auto and home — which means there’s zero excuse for boring. We want ideas that grab attention, make people smile, and stick in their brains.
• You’ll be the first senior hire on this team — basically, the architect. Build it your way, from the ground up.
• Low ego, highly collaborative environment

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.