Marketing & PR Leader - Genesis Brand

Role Summary:

Genesis is seeking a dynamic and results-oriented Marketing & PR Leader to support the launch in the Italian market. This role will be instrumental in building brand awareness, managing communications, and developing marketing campaigns that resonate with our target audiences. The ideal candidate combines strong storytelling skills, a deep understanding of automotive and mobility trends, and the ability to execute both strategic and operational marketing activities.

We Want You To:

Brand Development & Launch

• Support the creation and execution of the go-to-market strategy for the new automotive brand.
• Ensure consistency of brand identity, tone of voice, and positioning across all touchpoints.
• Collaborate with internal stakeholders and agencies to develop launch campaigns, events, and promotional activities.

Marketing & Communications

• Plan and execute integrated marketing campaigns (digital, social media, events, print, PR) to drive awareness and customer engagement.
• Develop compelling content (press releases, website, newsletters, social posts) tailored to the automotive industry.
• Monitor campaign performance and provide insights/reports to management. Report on media coverage, brand reputation, and industry sentiment.
• Conduct market and competitor analysis to identify opportunities and trends in the automotive sector.
• Collaborate with Corporate functions and international teams to ensure alignment of communication strategies.

Public Relations & Media

• Build and maintain strong relationships with automotive media, lifestyle press, and industry stakeholders.
• Draft and distribute press releases, media kits, and product information.
• Manage media requests, interviews, and brand spokesperson opportunities.
• Support organization of press events, product launches, and test-drive experiences.

About You:

• Bachelor’s or Master’s degree in Marketing, Communications, Business, or related field.
• 3–5 years of experience in marketing, PR, or brand communications, preferably within the automotive, mobility, or lifestyle sector.
• Proven experience in brand/product launches.
• Strong knowledge of digital marketing tools, social media platforms, and CRM systems.
• Excellent communication, copywriting, and storytelling skills in English and Italian
• Strong organizational and project management skills, with ability to handle multiple priorities.
• Creativity, flexibility, and a hands-on attitude.

What We Offer:

• Opportunity to contribute to the launch of an innovative automotive brand in the Italian market.
• Dynamic, international environment within the automotive industry.
• Direct involvement in high-visibility projects and brand-building activities.
• A highly competitive salary and benefits package.
• Flexible working hours and hybrid work policy.