Associate Customer Marketing Manager

Who Are We?

Established in 2017, trü frü rapidly ascended the “permissible indulgence” space as a Utah-based company selling one-of-a-kind “better for you” Hyper-Chilled and Hyper-Dried real fruit immersed in premium chocolate to retail outlets nationwide. Winning Most Innovative New Product in 2019 and 2022 in the sweets and snacks categories and climbing the fruit-based snack industry chart at an astounding growth rate, trü frü joined the Mars family of brands in February 2023. We are on a mission to build a legacy with trüly remarkable people who can create something special for generations to come! 

As the Associate Customer Marketing Manager (ACMM), you’ll serve as the sales lead on the trü frü Freeze-Dried Portfolio and Limited-Time Offerings (LTOs). Representing the sales team, you’ll drive commercialization, strategy, and execution of trü frü’s freeze-dried products. Responsibilities include developing and executing go-to-market strategies, streamlining commercialization processes, supporting sales through strategic planning, and optimizing U.S. and international portfolios (Canada and Mexico). In this role, you’ll also act as the connector between Sales, Operations, and Marketing to ensure alignment across all teams.

What You'Ll Do

• Serve as the point of contact between Sales, Operations, and Marketing to ensure alignment. 
• Facilitate collaboration across teams, building processes and tools to support supply needs.
• Manage the Sales & Supply Execution Tracker, providing updates on ship dates and quantities.
• Support Supply Chain communications, including letters and updates to customers.
• Provide analysis to inform new item distribution forecasts by channel and customer.
• Contribute to annual planning through data insights, strategy development, and presentation support.
• Develop the Sales Playbook (MAPS) as go-to-market guidelines to enable customer planning.
• Deploy trade budgets and targets, aligning with MAPS direction.
• Support ad hoc projects, incremental funding requests, and plan reconciliation (top-down/bottoms-up).
• Assess pricing performance, recommending price/pack adjustments to strengthen the portfolio.
• Assist in channel strategy development and execution across volume, trade efficiency, and new item distribution.
• Represent Sales in the S&OP commercialization process for innovation and renovation.
• Partner with Marketing to create sales toolkits, new item materials, and execute customer-level campaigns.

What you'll bring to trü frü

You Are...

• Proactive and thrive in a fast-paced environment.
• A great business partner - collaborative and enjoy working across teams.
• Able to lead cross-functional projects from inception to completion.

You Have...

• Bachelor's Degree in a business field or related area of study.
• 2+ years of CPG experience in trade/customer marketing, sales, or project management.
• Experience working directly with major US retailers.
• Microsoft Suite proficiency.
• Ability to travel between 10-15% of the time while in role.

Certain states and localities require employers to post a reasonable estimate of salary range.  Actual salary will be based on a variety of factors, including location, experience, skill set, performance, licensure and certification, and business needs. The range for this position in other geographic locations may differ.

What trü frü offers –  

• Competitive salary, including a target bonus and an impressive benefits package!
• Flexible Paid Time Off
• Excellent health, dental & vision insurance, with options to fit you and your family’s needs.
• Long-term disability and short-term disability insurance
• Employee Assistance Program (EAP)
• 401K retirement saving opportunity.
• Casual office dress code
• A dynamic, ambitious, indulgently fun work environment!

Eeo

At trü frü, we are committed to an inclusive workplace where diversity in all its forms is championed. trü frü is proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know. 

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