Senior Paid Media Specialist

GeneDx (Nasdaq: WGS) delivers personalized and actionable health insights to inform diagnosis, direct treatment, and improve drug discovery. The company is uniquely positioned to accelerate the use of genomic and large-scale clinical information to enable precision medicine as the standard of care. GeneDx is at the forefront of transforming healthcare through its industry-leading exome and genome testing and interpretation services, fueled by the world’s largest, rare disease data sets. For more information, please visit www.genedx.com. 

Summary

 We are seeking a data-driven and detail-oriented Paid Media Specialist to own our paid media channel with a focus on planning and optimizing digital advertising campaigns across multiple platforms with our audience experts and agency partner. This role will be responsible for bridging strategy and execution, ensuring every dollar spent drives measurable results. The ideal candidate has a strong background in digital advertising platforms, campaign optimization, data analysis, SEM, and budget forecasting. Reporting to, and working alongside, our Director of Digital, you will lead the charge on onboarding a new paid media agency and together establishing a bullet-proof performance framework.

Job Responsibilities

• Partner with growth marketing, creative, and digital to align paid campaign channels, tactics, and measurement goals with audience-level growth objectives.
• Work with our agency partner and audience leads to develop and launch paid media campaigns across Google Ads (Search, Display, YouTube), Microsoft Ads, Meta (Facebook/Instagram), LinkedIn, TikTok, X, and programmatic/DSP platforms.
• Serve as the primary point of contact to our media agency, coordinating across all marketing teams and ensuring timely feedback and approvals are given to keep execution on track
• Continuously monitor campaign performance and optimize toward KPIs such as CTR, CPC, CPA, ROAS, and LTV.
• Encourage A/B testing for ad messaging, creative variations, targeting strategies, and landing page performance.
• Manage and allocate budgets across campaigns in collaboration with marketing audience experts, ensuring spend is paced and aligned with audience size and growth marketing objectives. Provide quarterly budget guidance and ensure fiscal oversight of paid media spend.
• Establish a regular reporting structure to capture big wins and actionable insights on campaign performance, trends, and optimization opportunities in partnership with our paid media agency and using tools like Google Analytics (GA4), Tag Manager, and Looker Studio.
• Support market research to identify opportunities and refine targeting strategies, leveraging tools like Conductor, Sprout Social, and Pendo.
• Stay current on digital advertising trends, privacy regulations (GDPR, CCPA), and ad platform updates to ensure best practices and compliance.
• Conduct competitive benchmarking to help refine strategy and improve campaign effectiveness.

People Manager

• No

 Education, Experience, and Skills

• Bachelor’s degree in Marketing, Communications, or related field; or equivalent professional experience.
• 5+ years of experience managing paid digital campaigns across multiple platforms.
• Strong proficiency with ad platforms (Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, TikTok Ads, etc.) and analytics tools (GA4, Tag Manager, Looker Studio, or equivalent).
• Proven track record of optimizing campaigns to meet or exceed performance goals (CTR, CPA, ROAS).
• Strong analytical and problem-solving skills; ability to translate data into actionable insights.
• Excellent written and verbal communication skills with experience crafting compelling ad copy.
• Collaborative mindset with the ability to work cross-functionally with creative, content, and marketing teams.
• Familiarity with privacy compliance, attribution models, and the evolving digital ad landscape.

Certificates, Licenses, Registrations

• See above

Physical Demands

• N/A

Work Environment

• Remote

#Li-Remote

Pay Transparency, Budgeted Range$95,000—$105,000 USD

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Science - Minded, Patient - Focused. 

At GeneDx, we create, follow, and are informed by cutting-edge science. With over 20 years of expertise in diagnosing rare disorders and diseases, and pioneering work in the identification of new disease-causing genes, our commitment to genetic disease detection, discovery, and diagnosis is based on sound science and is focused on enhancing patient care.

Experts in what matters most. 

With hundreds of genetic counselors, MD/PhD scientists, and clinical and molecular genomics specialists on staff, we are the industry’s genetic testing experts and proud of it. We share the same goal as healthcare providers, patients, and families: to provide clear, accurate, and meaningful answers we all can trust.

SEQUENCING HAS THE POWER TO SOLVE DIAGNOSTIC CHALLENGES.

From sequencing to reporting and beyond, our technical and clinical experts are providing guidance every step of the way:

Technical Expertise

• High-quality testing: Our laboratory is CLIA certified and CAP accredited and most of our tests are also New York State approved.
• Advanced detection: By interrogating genes for complex variants, we can identify the underlying causes of conditions that may otherwise be missed.

Clinical Expertise

• Thorough analysis: We classify variants according to our custom adaptation of the most recent guidelines. We then leverage our rich internal database for additional interpretation evidence.
• Customized care: Our experts review all test results and write reports in a clear, concise, and personalized way. We also include information for research studies in specific clinical situations.
• Impactful discovery: Our researchers continue working to find answers even after testing is complete. Through both internal research efforts and global collaborations, we have identified and published hundreds of new disease-gene relationships and developed novel tools for genomic data analysis. These efforts ultimately deliver more diagnostic findings to individuals.

Learn more About Us here.

Our Culture

At GeneDx, we are dedicated to cultivating an environment where creativity and innovation thrive. We believe in the power of community and collaboration, where diverse perspectives are embraced, and every voice contributes to our shared success. Our team is a vibrant mix of professionals who challenge and support each other in equal measure, fostering growth both personally and professionally. When you join us, you're not just taking on a job—you're joining a movement. A movement that champions curiosity, embraces change, and believes in making an impact, one patient at a time. Cultural principles we live by:  

• Be bold in our vision & brave in our execution. 
• Communicate directly, with empathy. 
• Do what we say we're going to do.  
• Be adaptable to change.  
• Operate with a bias for action.    

Benefits Include:

• Paid Time Off (PTO)
• Health, Dental, Vision and Life insurance
• 401k Retirement Savings Plan
• Employee Discounts
• Voluntary benefits
• GeneDx is an Equal Opportunity Employer.
• All privacy policy information can be found here.