Senior Associate, Paid Search

Our Mission

Healthcare should work for patients, but it doesn’t. In their time of need, they call down outdated insurance directories. Then wait on hold. Then wait weeks for the privilege of a visit. Then wait in a room solely designed for waiting. Then wait for a surprise bill. In any other consumer industry, the companies delivering such a poor customer experience would not survive. But in healthcare, patients lack market power. Which means they are expected to accept the unacceptable.

Zocdoc’s mission is to give power to the patient. To do that, we’ve built the leading healthcare marketplace that makes it easy to find and book in-person or virtual care in all 50 states, across +200 specialties and +12k insurance plans. By giving patients the ability to see and choose, we give them power. In doing so, we can make healthcare work like every other consumer sector, where businesses compete for customers, not the other way around. In time, this will drive quality up and prices down. 

We’re 18 years old and the leader in our space, but we are still just getting started. If you like solving important, complex problems alongside deeply thoughtful, driven, and collaborative teammates, read on.

Your Impact On Our Mission

Zocdoc considers its employees to be its most valuable asset. As a Senior Associate, Paid Search, you will make a significant contribution to the growth of our patient bookings and revenue through Search Engine Marketing (SEM). You‘ll drive performance, analyze data, and execute optimizations across Google and Microsoft Ads. This role requires close collaboration with members of the paid marketing, analytics, and brand teams to execute the channel strategy and achieve company objectives.

You’Ll Enjoy This Role If You Are…

• Motivated by a deep-rooted desire to succeed and drive results
• Autonomous, urgent, and creative - you genuinely love solving difficult problems
• Skilled at leveraging data analysis to identify and capitalize on strategic options and opportunities
• Organized, efficient and detail-oriented
• A resourceful and innovative individual who perseveres through challenges
• The kind of person who is self-motivated and proactive in seeking guidance and support when necessary

Your Day To Day Is…

• Overseeing the day-to-day performance of our Google and Microsoft Ads campaigns
• Develop and implement new campaigns and testing strategies to effectively scale the account
• Manage daily optimizations to ensure we remain on track against channel goals and budget
• Support Senior Marketing Manager in the development and implementation of SEM strategies to produce successful outcomes
• Assisting with channel-level reporting and analysis
• Track KPIs, distill insights from campaign data, and provide regular performance updates to the team
• Partner with analytics to enhance our data capabilities, improve our reporting, and find areas of opportunity that could significantly impact the broader business
• Communicating channel results and priorities across the organization
• Effectively convey results and insights to leadership in weekly meetings
• Develop working relationships with cross-functional partners

You’Ll Be Successful In This Role If You Have…

• 3+ years of experience with Google Ads and Microsoft Ads (including but not limited to Search, Youtube, Demand Gen and Performance Max)
• Strong attention to detail and a proven track record supporting multi-million dollar paid search campaigns
• An analytical and performance-driven mindset with a solid understanding of growth marketing KPIs
• Comfortable working with Excel and BI tools (e.g. Looker, Tableau, etc.) to analyze data, generate actionable insights and inform strategic decisions
• Excellent communication and collaboration skills with experience presenting to key stakeholders

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited Vacation
• 100% paid employee health benefit options (including medical, dental, and vision)
• Commuter Benefits
• 401(k) with employer funded match
• Corporate wellness programs with Headspace and Peloton
• Sabbatical leave (for employees with 5+ years of service)
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch everyday along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging
• Great Place to Work Certified

Zocdoc is committed to fair and equitable compensation practices. Salary ranges are determined through alignment with market data. Base salary offered is determined by a number of factors including the candidate’s experience, qualifications, and skills. Certain positions are also eligible for variable pay and/or equity; your recruiter will discuss the full compensation package details.NYC Base Salary Range$111,000—$150,000 USD

About us
Zocdoc is the country’s leading digital health marketplace that helps patients easily find and book the care they need. Each month, millions of patients use our free service to find nearby, in-network providers, compare choices based on verified patient reviews, and instantly book in-person or video visits online. Providers participate in Zocdoc’s Marketplace to reach new patients to grow their practice, fill their last-minute openings, and deliver a better healthcare experience. Founded in 2007 with a mission to give power to the patient, our work each day in pursuit of that mission is guided by our six core values. Zocdoc is a private company backed by some of the world’s leading investors, and we believe we’re still only scratching the surface of what we plan to accomplish. 

Zocdoc is a mission-driven organization dedicated to building teams as diverse as the patients and providers we aim to serve. In the spirit of one of our core values - Together, Not Alone, we are a company that prides itself on being highly collaborative, and we believe that diverse perspectives, experiences and contributors make our community and our platform better.  We’re an equal opportunity employer committed to providing employees with a work environment free of discrimination and harassment. Applicants are considered for employment regardless of race, color, ethnicity, ancestry, religion, national origin, gender, sex, gender identity, gender expression, sexual orientation, age, citizenship, marital or parental status, disability, veteran status, or any other class protected by applicable laws.

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