AVP, Global Marketing Engagement

Job Description

The individual in this role leads global marketing-related activities across commercial strategy, customer engagement, and insights. They partner with Global Marketing (GM) and franchise teams to drive data-driven launch execution, product pipeline tracking, and forecasting. This role oversees primary market research function and analytics and insights support for business development. The role will syndicate global franchise-related activities across commercial strategy, connecting strategic forecast & planning, and payer/pricing to guide global and brand decisions. The leader will also connect insights across global, US, and Human Health International (HHI) teams to shape pre-launch and launch strategy, with a focus on innovation in launch excellence and customer-centric solutions. The role will report to Senior Vice President, Digital Human Health (DHH).

Position Responsibilities:

• Serves as strategic lead for Digital Human Health (DHH) capabilities to global franchise teams (Oncology, Vaccines and Infectious diseases and Pharma), ensuring digital and insights capabilities are available across product life-cycle
• Supports demand prioritization and quarterly business reviews in collaboration with franchise leaders
• Facilitates franchise leader/senior leadership discussions and finalizes global guidance and long-range operating plans in partnership with finance and Human Health (HH) leadership
• Partners closely with franchises on business development and pipeline asset evaluation
• Enables and informs strategic forecasting and business planning across the commercial portfolio
• Leads commercial pipeline tracking, forecasting & optimization analytics to inform global launch and lifecycle strategies
• Ensures connectivity across DHH capability teams in support of Global marketing business priorities
• Establishes early commercial marketing frameworks and leverages scenario planning and simulation models to support product launches
• Oversees global primary research function (payer insights, patient journey mapping, message testing) for franchises
• Standardizes research methodology and governance across global franchises
• Builds and scale a high performing team anchored on applied data, analytics and technology knowledge coupled with therapeutic area expertise for our launch portfolio

Educational Requirements:

• Required: Bachelor’s degree, preferably in a scientific or business-related field;
• Preferred: Advanced degree (e.g., MBA, PharmD, PhD)
• Strong leadership across matrixed environments and large cross-functional teams
• Ability to navigate ambiguity and lead through evolving enterprise capabilities at scale
• Excellent communication and stakeholder alignment skills with senior global executives
• Strategic thinking with a focus on driving innovation across digital engagement and analytics
• Strong cross-functional leadership, including collaboration with marketing, analytics, tech, finance, and regional teams

Behavioral Competencies Required:

Functional Competencies Required:

• Deep therapeutic area (TA) knowledge in Oncology, Rare Diseases, Vaccines, and Pharma, including strategic implications across launch and pipeline products
• Ability to translate global franchise business needs into digital, data, and insight-driven solutions (e.g., GAIN, ClearSight)
• Understanding of how digital/ data and analytics functions collaborate with Finance and market-level stakeholders
• Experience shaping and implementing global engagement models within commercial digital organizations
• Expertise in strategic forecasting to support launch planning and lifecycle management
• Demonstrated success deploying global capabilities and tailoring them for regional or local execution
• Proven track record of leading globally distributed teams to deliver aligned, enterprise-wide solutions

Experience Requirements:

• 15+ years in global commercial strategy, life science consulting, or marketing within life sciences or related fields
• Experience in data driven decision making and related digital decision support tools

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.  As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.  For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

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We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as “remote”.

The salary range for this role is

$276,600.00 - $435,400.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee’s position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.  Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at https://jobs.merck.com/us/en/compensation-and-benefits.

You can apply for this role through https://jobs.merck.com/us/en (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Regular

Relocation:

Domestic/International

Visa Sponsorship:

Yes

Travel Requirements:

25%

Flexible Work Arrangements:

Hybrid

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(S):

n/a

Required Skills:

Business Intelligence (BI), Customer Experience Management, Database Design, Data Engineering, Data Modeling, Data Science, Data Visualization, Machine Learning, Management Process, Software Development, Stakeholder Relationship Management, University Education, Waterfall Model

Preferred Skills:

Job Posting End Date:

10/9/2025

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.