SEA Brand Protection Manager

Job Description :

SEA Brand Protection Manager

About Us

With over 200 brands sold in nearly 180 countries, we’re the world’s leading premium drinks company. Bring your passion and use your curiosity as you explore, collaborate, and innovate to build brands consumers love. Together with passionate people from all over the world, you’ll test new ideas, learn and grow, and unlock a brighter, more exciting future.

Join us to create a career worth celebrating.
 

Diageo

Diageo is a global leader in beverage alcohol, with an outstanding collection of brands across spirits and beer – a business built on the principles and foundations laid by the giants of the industry. Diageo’s Purpose is Celebrating Life, Everyday and Everywhere.

The Global Brand Protection team enables that Purpose by helping consumers to celebrate safely every time.

Overview of the Global Brand Protection team

The Global Brand Protection team is responsible for Diageo’s fight against counterfeiting of its spirits brands, deploying a coordinated strategy across markets to mitigate the risk of counterfeiting to the Diageo business. The Global Brand Protection team sets and ensures the application of policies, providing guidance and tools to enable more effective local actions, and develops anti-counterfeiting projects with global application. In regions of key importance for Diageo where the counterfeit risk is high, the Global Brand Protection team leads the brand protection agenda.   

Scope Of Role

Southeast Asia is important for the Diageo brand protection agenda, due to the importance of the region to the Diageo business and the scale of the counterfeit issues faced in the region. With a vast consumer base, complex business environment and fast booming e-commerce, the SEA markets are heavily impacted by the proliferation of counterfeits in the physical and digital world, both domestic and cross-border. A number of markets in Southeast Asia present a significant risk for counterfeit spirits, in particular Malaysia and Indonesia. To adequately address these risks, this role is part of the Global Brand Protection team and reports to the Senior Global Brand Protection Manager APAC.

Role Accountabilities

• Build the brand protection strategy for SEA markets and support the delivery of the brand protection agenda to address the existing and emerging counterfeiting risks.
• Manage the relationship with external law firms and investigators.
• Manage the counterfeit enforcement cases including providing rapid authentication support for suspected counterfeits and necessary support for prosecution cases.
• Strengthen the relationship with administrative authorities, Police and Customs through trainings, meetings, regular email exchanges, etc.
• Manage the customs recordals, including ensuring renewals are filed and acting as key point of contact for detention notifications across the relevant markets.
• Maintain regular communication with e-commerce and social media platforms (such as Lazada, Shopee, etc.) to address online infringing issues and explore O2O enforcement.
• Maintain global database for case management.
• Improve the brand protection awareness among internal employees through trainings and daily engagement.
• Leverage the industry associations/resources to drive forward consumer awareness program and law enforcement engagement.
• Support the Global Brand Protection team on global projects as required.
• Travel within the region as required.

Qualifications And Experience

• At least 4 years’ experience in Brand Protection, ideally with a legal qualification and with in-depth brand protection experience in the SEA region.
• Experience gained in a similar sized MNC, preferably an FMCG or equally fast paced industry.
• Good communication and negotiation skills, ability to handle multi-tasks and work effectively under pressure.
• Good interpersonal skills, spirit of team player, self-motivation.
• Fluency in English essential.

Flexible Working Statement

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.

Diversity Statement

Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this.

We embrace diversity in the broadest possible sense. This means that you’ll be welcomed and celebrated for who you are just by being you. You’ll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.

Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.

Feel inspired? Then this may be the opportunity for you.

If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.

Worker Type :

Regular

Primary Location:

Bangkok

Additional Locations :

Job Posting Start Date :

2025-09-24