MX Customer Marketing Online Lead

Position Summary

Role And Responsibilities

• 1. Campaign Planning
• - Define annual and quarterly promotional calendars, seasonal sales strategies, and new product launch plans across e-commerce platforms.
• - Align campaign initiatives with sales forecasts, marketing communications (Marcom), and overall brand/business objectives.
• - Oversee execution by internal teams and external partners, ensuring timelines and deliverables are met.
• 2. Media Performance
• - Set media investment strategies for e-commerce channels in partnership with media agencies and platform stakeholders
• - Monitor key performance metrics (traffic, conversion rate, ROAS) and direct optimization actions.
• 3. Brand Presence Online
• - Ensure all e-commerce platforms reflect the brand’s positioning through compelling content, imagery, and messaging.
• - Guide content strategy and creative direction for digital merchandising and brand storytelling.
• - Establish brand guidelines for marketplace execution.
• 4. Budget, Reporting & Project Management
• - Allocate and manage e-commerce marketing budgets, ensuring ROI targets are achieved.
• - Review performance dashboards, synthesize insights, and present recommendations to leadership.
• - Lead cross-functional and cross-agency project timelines, ensuring smooth delivery of campaigns and platform initiatives.

Skills And Qualifications

• • 5-7 years extensive experience across ecommerce and digital marketing
• • Understand and experienced digital shopper MKT
• • Mature, good collaboration, self-motivated and technical savvy
• • Be able to lead agency to come up/ deliver with well execution plan
• • Follow through and work with discipline to execute a mission / project on time with accuracy
• • Able to influence peers and other members to achieve a common goal
• • Good English in both writing and communication.

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