Senior Brand Manager, US Sensodyne

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, EmergenC, Advil, Voltaren, Theraflu, Tums, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

This is an opportunity to lead the Sensodyne brand – a Global Power Brand and the #1 dentist-recommended brand for sensitive teeth – which is a key growth driver within Haleon’s Oral Health portfolio. In this role, you will be responsible for driving the U.S. Sensodyne business: building the brand strategy, owning the brand P&L, and developing and delivering annual plans that drive penetration, grow market share, and build brand equity. You will partner closely with our Global Oral Health Category team in the UK and U.S. cross-functional teams (plus external agency partners) to align on strategy and share best practices, while managing one or more ABMs on the Sensodyne brand team.

This role will provide YOU the opportunity to lead key activities to progress YOUR career.  These responsibilities include some of the following:

• Build a team culture of performance and consumer obsession – championing creative bravery and executional excellence within the Sensodyne team and across partners. Foster a mindset of ownership, agility, and continuous improvement, where taking initiative and learning from fast experiments is encouraged (mirroring the responsiveness seen in top beauty brands).
• Lead Integrated Marketing efforts with internal and agency (IAT) partners, including “Halo” content development – full-funnel campaign assets that extend core brand ideas – with a focus on best-in-class digital effectiveness. Drive end-to-end campaign development, championing brand purpose & equity, from insight & brief to creative execution across all media touchpoints, ensuring consistent and impactful brand messaging in TV, PR, in-store, and especially social media, search, and e-commerce channels.
• Own the U.S. Sensodyne P&L – manage the business proactively to meet/exceed annual sales and profit targets. Lead the monthly DRM (Demand Review) cycle, identifying key risks and opportunities in the forecast, and optimize budget allocation to deliver the plan. Use data-driven decision making (leveraging Nielsen/IRI, PowerBI dashboards, etc.) to maximize ROI on marketing investments and adjust tactics swiftly as needed.
• Drive innovation and portfolio strategy: Partner with R&D, Insights, Global Category, and Innovation teams to shape a robust 3+ year innovation pipeline for Sensodyne. This includes exploring new product variants, formats, or adjacent category opportunities that meet consumer needs. Lead U.S. commercialization for all innovation launches – from positioning and packaging development to go-to-market execution – ensuring excellence at every stage of launch (much like a skincare brand manager shepherds multiple product launches per year).
• Collaborate closely with Sales/Commercial teams to translate brand strategies into winning customer plans. Work with Shopper Marketing and Category Management to drive retail activation (shelf strategy, promotions, eCommerce content) aligned to the brand strategy, and secure retailer buy-in for key initiatives. Sensodyne’s footprint spans all major retailers, so close partnership with sales ensures our brand vision comes to life in-store and online.
• Monitor market trends, competitive activity, and consumer insights continuously to inform strategy. Use market data and consumer research to track brand health, segment performance, and competitor moves. Proactively identify opportunities (e.g., an emerging social media trend in oral care or a new competitor product in sensitive toothpaste) and propose innovative marketing or product responses. This could mean testing new digital platforms (think emerging social apps or voice commerce), forging partnerships with influencers or dental professionals, or adjusting messaging to address consumer pain points in real time.
• Navigate a complex matrix of stakeholders with superior influencing skills. Continuously align and influence senior stakeholders across local functional teams, global category leaders, and external partners. This means managing extreme complexity and ambiguity while driving decisions and alignment. You may often represent the Sensodyne brand in leadership forums, requiring strategic storytelling and data-backed recommendations to secure buy-in for your plans. Success in this role hinges on your ability to lead through influence – rallying teams that don’t report to you, and uniting global and local objectives for a cohesive brand strategy.

Why You?

Basic Qualifications:

We are looking for professionals with these required skills to achieve our goals:

• Bachelor’s degree in Marketing, Business, or related field.
• 8+ years of progressive commercial marketing experience (brand management and/or marketing strategy roles).
• U.S. P&L management experience, including operating budget responsibility, within a matrixed organization.
• Hands-on experience with new product launches and innovation management – from concept development through in-market execution.
• Experience managing strategic development and execution of integrated brand advertising campaigns across multiple channels (TV, digital, social, print, etc.).
• Experience leading cross-functional teams or project pods, demonstrating effective project leadership across disciplines.
• Decisive and proficient in influencing, collaboration, and conflict management – able to rally others and drive alignment in a matrix environment.

Preferred Qualifications:

If you have the following characteristics, it would be a plus:

• Mba

• Previous marketing experience in consumer goods (CPG) or closely related consumer product sectors. (Exposure to personal care or beauty categories is highly valued, as Haleon increasingly embraces CPG best practices in its culture.)
• Proven success in managing complex, matrix environments, effectively delivering strong marketing plans by uniting cross-functional and stakeholder priorities.
• Demonstrated ability to deliver results through influence – achieving goals in an environment with multiple decision-makers, without always having direct authority.
• Exceptional communication skills and effectiveness as a leader and facilitator – capable of inspiring teams, conveying vision and strategy clearly, and confidently representing the brand to senior leadership.
• Comfortable leading through ambiguity and change – displays a growth mindset, remaining adaptable and creative even when plans evolve or information is incomplete. In our fast-changing market, being able to pivot and find innovative solutions on the fly is a must.

Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.  

Care to join us. Find out what life at Haleon is really like www.haleon.com/careers/

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone. We're striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives. We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

As you apply, we will ask you to share some personal information, which is entirely voluntary. We want to have an opportunity to consider a diverse pool of qualified candidates and this information will assist us in meeting that objective and in understanding how well we are doing against our inclusion and diversity ambitions. We would really appreciate it if you could take a few moments to complete it. Rest assured, Hiring Managers do not have access to this information and we will treat your information confidentially.

Haleon is an Equal Opportunity Employer and, in the US, we adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, Haleon may be required to capture and report expenses Haleon incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure Haleon’s compliance to all federal and state US Transparency requirements.

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Haleon offers a robust Total Reward package that consists of competitive pay and a comprehensive benefits program.  This includes a generous 401(k) plan, tuition reimbursement and time off programs including 6 months paid parental leave.  On day one, you are eligible for benefits, including our healthcare programs where the company pays for the majority of your medical coverage for you and your family.  We also offer the opportunity to receive a discretionary bonus based on the achievement of key business performance and other incentive/recognition programs as part of the offering.