Manager, Integrated Marketing

About The Role

As the Manager of Product and Experience Marketing, you will play a key role in leading the development, planning, and execution of seasonal marketing strategies. Reporting to the Director of Integrated Marketing, you will help bring the Banana Republic brand and product campaigns to life across all consumer touchpoints. This pivotal role ensures the seasonal product assortment aligns seamlessly with our brand positioning. You will support initiatives that drive brand awareness, enhance product storytelling, and deepen the emotional connection consumers have with our brand.

What You'Ll Do

• Partner with Marketing leaders to help lead and influence the seasonal omni-channel marketing strategy; play a role in seasonal hindsighting and gather ongoing competitive insights to inform strategies and stay relevant
• Develop seasonal marketing briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends
• Assist in development of the seasonal omni product messages in partnership with product merchandising to bring to life Banana Republic’s premium product
• Maintain a close eye on the competition with regular deep dives and analysis that will ensure Banana Republic’s relevance in the marketplace
• Be a critical contributor to seasonal omni asset planning applying strong organizational skills and attention to detail 
• Support GTM team and business critical marketing channels, including Homepage and Email
• Help to optimize tools and templates within the Brand Marketing organization and serve as the key owner of updating key calendars and roadmaps
• Work cross-functionally with vehicle teams to put together thoughtful, cohesive activation plans for Banana Republic’s brand and product campaigns
• Support on all BR’s strategic growth initiative workstreams

Who You Are

• 6-7 years brand marketing strategy, planning and communications experience with fashion/apparel, consumer brand and/or marketing agency 
• Knowledge about the fashion industry, current apparel trends and a passion for product storytelling
• Deep cultural awareness with a strong understanding of consumer mindset and its impact on product marketing
• Ability to influence cross functional partners and comfortable presenting consistently to the Senior Leadership team
• Experience managing a direct report, with a passion for developing others
• Self-starter with an innate sense of curiosity and eagerness to dive into multiple projects and have the strong ability to prioritize
• Team player with strong people skills who can foster dynamic relationships and work collaboratively with cross functional team members, including but not limited to: Merchandising, Inventory Management, Editorial, Creative, Digital, Social, Email, Brand Experiences, E-comm, Consumer Insights  
• Positive attitude, high energy level and ability to thrive in a fast-paced, fluid environment and comfortable dealing with new situations and ambiguity
• Flexible, incredibly detail-oriented, organized and has the ability to meet/stay on deadlines;  proficient in PPT, Excel, Word and strong administrative skills
• Hungry to learn and grow within the BR Marketing team