Associate Brand Manager, Jameson

Where Conviviality is at work.  

Pernod Ricard is a global premium spirits and wine company. We’re the team behind leading brands such as ABSOLUT® Vodka, Jameson® Irish Whiskey, Malibu®, Kahlúa® Liqueur, The Glenlivet® Gin, and Skrewball™ whiskey, as well as many more superior wines and exquisite champagnes! 

Working at Pernod Ricard is all about igniting conviviality in all that we do. Derived from the French word, convivialité…it means human connection, authenticity, friendly, and jovial. Conviviality is energy and spirit with a splash of je ne sais quoi and is a core philosophy around how we live and work at Pernod Ricard.   

Guided by our 4 core values: (1) grounded in the real; (2) fiercely authentic; (3) passion for challenge; and (4) connected beyond borders; we are team players, dream makers, trailblazers, movers and (cocktail) shakers. We have a passion for living life to the fullest, making new friends every day, and realizing our potential as people and as a business! 

The salary range for this role, based in New York, is $89,496.00 to $111,870.00. The range will vary if outside of this location.  Base salaries are determined during our interview process, by assessing a candidate’s experience, skills against internal peers and against the scope and responsibilities of the position.

Position Summary

The Associate Brand Manager will be responsible for assisting on the development and implementation of the strategic and tactical brand plans for Jameson Irish Whiskey.   

This role provides significant opportunity for leadership and ownership as the primary responsibilities will consist of general management, support of brand program creation, innovation, execution of key brand initiatives, coordinating / supporting brand content creation, supporting financial accountability and P&L analysis, and regular analysis of business performance.  This exciting role requires a dynamic Associate Brand Manager who has proven experience in managing brands and collaborating with internal and external cross-functional teams. The ideal candidate brings an entrepreneurial spirit and is passionate about the drinks industry. This is an opportunity to join a fast-paced, high performing team to help shape the future of Pernod Ricard USA’s leading whiskey brand.

Major Responsibilities / Accountabilities

• Keep a pulse on the state of the business across key performance trackers to provide the team with valuable insights and watchouts to inform execution.
• Act as day-to-day support to Senior Brand Manager assisting in various brand deliverables: Brand Annual Operating Plan, P&L, trade engagement, owned platform support, A&P spend guidelines & internal engagement plan.
• Support the development of brand’s long-term innovation plans with Innovation Hub along with execution (launch, content & budget planning).
• Support Jameson’s commercial execution across On & Off- Premise alongside Channel Trade Marketing team.
• Support Senior Brand Manager in the development of national programs/strategies with flexibility and local adaptation in mind; deliver brand digital strategy/media engagement plans.
• Support the Creative Content Manager in coordinating the creation of brand assets for always-on and key campaign periods.
• Support financial accountability and P&L analysis through management of vendor purchase orders and A&P budget tracking.
• Support the development and execution of Jameson’s multi-cultural & inclusion strategy.
• Always-on tracking of traditional and digital media strategies / trends, demand territories and occasions, and brand perceptions.

- General Brand Management:

• Strategic Planning: Support Brand lead on planning process & execution of breakthrough consumer centric programs.
• Partner with the agencies and cross functional teams (Consumer Insights, Finance, BP&A, Innovation Hub, Marketing Accelerator, E-Commerce, Channel Teams, Field Sales Teams) to drive the communication strategy and vision through the line media to shelf, for retail programs, while helping to develop platforms/executions that maximize business results.
• Brand Communications: Support the Creative Content Manager in coordinating the creation of brand assets (ATL and BTL) for always-on and key campaign periods.
• Innovation: Partner with Innovation Hub to support the development & launch of Jameson’s innovation pipeline.
• Research: Collaborate with Consumer Insights team on research programs to ensure marketing programs/expenditures meet KPIs. Consistently seek to improve the existing programming.
• Analysis and Reporting: Lead the analysis and reporting of market and competitor trends to identify salient business. issues/opportunities, working with divisional sales/marketing teams as necessary.
• Track business performance including weekly & monthly updates including sell-in, sell-out, shopper and marketing highlights to inform future planning.
• Support financial accountability and ROI analysis through management of vendor purchase orders and A&P budget tracking.

- Behaviors Required To Succeed:

• Strong entrepreneurial ability to work around obstacles, results-driven, and a bias for action with a pilot/learn/scale approach.
• Extremely organized and able to manage multiple projects and deadlines.
• Highly motivated self-starter with strong leadership, analytical, and interpersonal skills as well as the ability to collaborate effectively across functions with passion and enthusiasm.
• Results-oriented and ability to operate with agility to run with test and learn approach.
• Ability to successfully lead a cross-functional team including global brand owners, agencies, field marketing, sales, consumer insights, and Marketing Accelerator.
• Must be able to influence teams effectively, ability to communicate effectively, verbally and in writing, and executive presentation skills.

- Nature & Scope:

• Position works with members of the central marketing department, divisional marketing, sales management, agency services agency personnel, as well as various vendor and provider representatives. Additionally, this role requires strong project management skills.

Required Skills/Competencies

• 3+ years of marketing experience; experience in strategy/brand development, including brand positioning and brand building activities (digital/social and retail).
• Entrepreneurial, innovative mindset. Flexible and able to work with agility.
• Ability to understand financial / business / analytical acumen. Must be proficient in excel.
• Excellent verbal and written communication skills, as well as outstanding aptitude for time management.
• Thoroughness, creativity, interpersonal awareness, relationship management and influencing skills.
• Proficiencies in problem solving and the ability to multitask are requirements.  
• Ability to communicate effectively, verbally and in writing, and executive presentation skills; spirits industry experience not required.

- Education:

• Minimum of bachelor’s degree in Business Administration with a concentration in Marketing; MBA preferred.   

Approximately 25% travel to field locations

When you join Pernod Ricard, you’ll experience a workplace that is rich in heritage, driven by our iconic brands and a long-standing commitment to sustainability, safety, and giving back to the people and communities where we work. We know that happiness at work starts with that feeling of belonging you get from an inclusive culture where being uniquely you is celebrated. Our values are lived, they drive our behaviors, and it’s what brings our culture to life. 

Our work philosophy celebrates the magic of human connection with the flexibility needed to provide one's most meaningful contribution. We offer a flexible work policy, with most of our positions offering a hybrid option with flexibility to work remotely 2 days a week. As a global employer, we understand that not everyone’s working hours are the same, and we empower our employees to work the hours that make the most sense for them and their team’s schedules.  

We offer employees great benefits and perks to toast to a life filled with support. Check out PRUSABenefits.com for details. 

Pernod Ricard USA is an Equal Opportunity Employer. It employs qualified individuals based solely on ability, training, and experience, and does not and will not, discriminate for or against any employee or applicant for employment or promotion based upon actual or perceived race, color, religion, sex, age, disability, national origin, citizenship, marital status, sexual orientation, gender identity, genetic information, military service or any other classification protected by law. Offers will be subject to United States local terms.

Pernod Ricard USA is committed to the full inclusion of all qualified individuals. As part of this commitment, Pernod Ricard USA will ensure that persons with disabilities are provided reasonable accommodations for the hiring process.  To request reasonable accommodation during the application process, contact us at PR_NA_TalentAcquisition@pernod-ricard.com.

Job Posting End Date:

Target Hire Date:

2025-10-31

Target End Date: