Senior Brand Manager Whiskey Nordic

Pernod Ricard is the world’s leader in the premium spirits industry. We operate in more than 85 affiliates and 100 production sites around the globe. Pernod Ricard Sweden is part of Pernod Ricard Northern Europe and employs around 60 people at our Stockholm office. Our portfolio includes 15 key wine and spirits brands such as ABSOLUT, Jameson, Havana and Club.

For more information, please visit: www.pernod-ricard-sweden.com

About The Role

Are you passionate about iconic whisky brands, driving strategy, and delivering best-in-class brand activations? Do you thrive in an international environment where collaboration, creativity, and commercial excellence meet? Then this might be your next adventure.

Pernod Ricard Sweden is looking for a Senior Brand Manager Whisky to take ownership of some of the world’s most celebrated whisky brands, including Jameson, Aberlour, and The Glenlivet, across the Nordic region.

As Senior Brand Manager, you will be the backbone of our whisky portfolio, balancing brand storytelling and craft with sharp project management and business acumen. You will lead strategic direction, create business cases, and ensure flawless execution across all touchpoints such as Media, On-Trade, Off-trade, PR, events and sponsorships.

This is a role where strategy meets hands-on execution, requiring close collaboration with local and international brand companies, sales, trade marketing, finance, and supply chain teams to ensure that every launch, campaign, and initiative drives long-term brand growth and profitability.

What you will do

In this role, you will be responsible for:

• Leading the brand strategy, defining key jobs-to-be done for the brands, and setting and monitoring relevant Brand KPIs across markets
• Leading the planning, development, and execution of brand activations across multiple channels in the Nordic markets.
• Acting as the local brand responsible, ensuring that global brand strategies and assets are adapted to fit local needs and legal frameworks.
• Developing business cases for new product opportunities part of Pernod Ricard’s Whisky portfolio, and lead Systembolaget tenders, always aligned with a clear strategic vision.
• Lead pricing for your portfolio, balancing commercial success and brand equity
• Driving media strategy and planning and investments in collaboration with our media hub and media agency.
• Partnering with Trade Marketing (including Brand Ambassadors) and Sales teams to define, refine, and analyze On-Trade campaigns.
• Managing PR, sponsorships, and brand events, ensuring each touchpoint strengthens our whisky storytelling and consumer connection.
• Monitoring brand performance, competitor activities, and market dynamics, providing insights that shape future strategy.
• Acting as a key influencer and stakeholder manager within the Nordic markets and towards our international brand companies.

About You

You are a strategic yet hands-on brand leader with a strong commercial mindset. You combine creativity with analytical skills and can move seamlessly from shaping strategy to executing details with excellence. You thrive in complex, international environments and have the influencing skills needed to align stakeholders and drive results.

You Are Also:

• A highly motivated project manager with strong multitasking and organizational skills.
• Confident with numbers, business cases, and pricing discussions.
• Skilled in stakeholder management and cross-functional collaboration.
• Experienced in media management
• Experienced in supply chain collaboration and navigating multiple markets.
• A strong communicator, capable of turning brand storytelling into a competitive advantage.

Qualifications

• A university degree in business, economics, or equivalent.
• Minimum 5 years of relevant experience in marketing or brand management within FMCG; spirits experience is a plus but not required.
• International or multi-market experience preferred.
• Strong business acumen, commercial understanding, and ability to build persuasive cases.
• Fluent in English (Swedish is an advantage).

Our Portfolio

You will be responsible for some of the most iconic whiskies in the Pernod Ricard portfolio, with primary focus on Jameson, Aberlour, and The Glenlivet, alongside a wider portfolio including Ballantine’s, Chivas Regal, Redbreast, Scapa, and more.

About Us

We offer a challenging and exciting job in a convivial, ambitious, and fun working environment with exciting career opportunities in a global network, a competitive compensation package, and competitive working conditions, in Liljeholmen, Stockholm.

Where Conviviality is at work
At Pernod Ricard, conviviality is at the heart of everything we do. It means embracing the power of Collective – working together across teams, markets, and borders to make great things happen. It means embodying Spirit – approaching challenges with energy, enthusiasm, and a drive to excel. It means having the freedom to Craft Your Path – taking ownership, making decisions, and shaping your career journey. And it means helping to Cultivate the Future – building sustainable success for our brands, people, and communities.

Other

This is a permanent position starting with a 6-month probation period. Preferred start date is December/January, so apply now – interviews are held on a rolling basis.

If you have questions about the recruitment process, please contact: Linnéa Falsen, HR Manager +46 73 959 97 88

For questions about the role, please contact: Jean-Charles van Nuijs, Marketing Manager Spirits Nordic +46 70 919 53 77

Kindly note that we are not seeking contact from recruitment agencies for this position.

Job Posting End Date:

2025-10-08

Target Hire Date:

2025-11-03

Target End Date: