Marketing Manager, Gaming IPs

Job Description

Bring your passion for driving impactful Go to Market strategies and help us making Gaming IPs successful LEGO® franchises! Become part of a great team that translates the loved universes of Gaming IPs into world class toys and engaging consumer experiences for fans!

Core Responsibilities

• You will first and foremost be a Gaming IPs audience expert.
• You have a talent for building an understand of consumer- and shopper needs and you master how to interpret, translate and synthesize quant- and qualitative insights..
• Co-drive campaign & communication briefings
• Ensure development and deployment of campaigns across markets and eco-systems
• Driving campaign and activation after actions reviews to ensure important metrics are met and that campaigns are continuously optimized to match evolving media landscape
• Special focus on driving outstanding execution leveraging partner channels and platforms
• Monitor and analyse business performance of Gaming IPs, the Toy industry and competition to bring the most relevant insights to identify challenges and growth opportunities
• Develop strong global selling-in materials for the markets in collaboration with business lead
• You understand Gaming IPs, and Gaming as a passion and have an intuitive understanding of how LEGO can connect with the respective Gaming IPs cultures in an authentic and meaningful way.
• As you will work in a Gaming IPs environment, you will work with key partners to ensure we have a smooth and optimized process in the ongoing dialogue marketing- and communication asset development.

Play your part in our team succeeding

The Global Marketing department develops and manages the global portfolio of concepts and products – short, medium and long term - and are responsible for developing a portfolio which can deliver to the consumer sales and profitability objectives of the LEGO Group.

The Marketing function is responsible for identifying conceptual opportunities based on the overall marketing objectives and strategies and for developing these opportunities into strong product and marketing concepts for the global market. This includes the development of product portfolio, packaging and campaign material as well as ensuring strong execution in market by collaborating with key partners across the value chain.

Do you have what it takes

• Minimum a handful of years of proven experience in consumer products marketing (ideally with kids / family products)
• Experience in developing and leading product campaigns, including agency management
• Experience with external IP partners is a plus.
• Effective relationship builder who can collaborate across functions and business units
• Effective presentation and writing skills with the ability to convey a compelling and concise message, and to engage and inspire colleagues

The position is based in Billund, DK and relocation support is not offered for this role.

#Li-Rr1

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.