Senior Content Strategist, Growth Marketing

Our employees are at the heart of everything we do. Together, we help people, businesses, and society prosper in good times and be resilient in bad times.

Our employee promise represents Intact’s commitment to you in exchange for living our Values, striving to do your best work, being open to change and investing in your career. In return, we promise to provide support, opportunities and performance-led financial rewards at a workplace where you can shape the future, win as a team and grow with us.

About The Role

Join our dynamic SEO & Content Strategy and CRO team as a Senior Content Strategist, where you'll spearhead the creation of innovative content programs that propel business growth and amplify our brand's impact across diverse web platforms. As a strategic leader reporting to the Manager, SEO & Content Strategy & CRO, you'll harness data-driven customer insights to take our digital content strategy to new heights. If you're passionate about driving results and enhancing brand presence, this is the perfect opportunity for you! 

What You’Ll Do Here:

Strategy & Planning

• Develop English content strategy and programs for multiple brands, under Intact Financial Institution designed to enhance brand presence, boost audience engagement, and drive business growth. 
• Provide strategic direction based on data-driven insights and report on content KPIs, to the rest of the marketing funnel to inform future content opportunities for the business.  
• Lead stakeholder presentations, communicating key performance results, user-centric insights, and opportunities to executive audiences.  

Content Creation Oversight

• Collaborate with SEO, CRO, Product, Brand and Social Media teams to oversee the execution of integrated SEO-driven content strategies through effective content creation. 
• Assume full responsibility for managing the blog content calendar and developing key copy for acquisition pages and pages with significant impact on SEO traffic. Ensure content is strategically positioned and timely executed to maximize engagement and drive results.  
• Guide writers in using proprietary data, expert insights, and professional commentary to strengthen our brand's authority.  
• Provide editorial oversight and leadership to internal and external copywriters and content agencies, fostering a culture of excellence in content strategy execution.  
• Develop and maintain network of reliable copywriting and translation freelancers and/or agencies.  
• Ensure content is accessible and compliant with legal and underwriting standards. 
• Enhance content strategy processes, methodologies, and governance structures to ensure cohesive and effective content execution.  

Innovation

• Identify opportunities for innovation, refining AI-generated content use cases, and adopting approved AI tools to enhance content strategies and accelerate production.  
• Promote innovation by implementing content-related AI generative use cases to scale content strategies, production efficiencies, and accelerate speed-to-market.  
• Actively stay informed about the latest SEO, AI Search and content trends, ensuring content strategy practice remains at the forefront of the industry best practices.  

 What you bring to the table:

• 7-to-10-years experience in digital content writing and demand generation and SEO optimization. 
• Education in communications, linguistics, or marketing. 
• Insurance or financial industry experience is a plus. 
• Experience with large organizations is a plus. 
• Positive team player with strong communication skills.  
• Results-oriented with analytical skills. 
• Proficient in English writing and editing.
• Proven record of having delivered and scaled digital content programs  
• Proven track record of improving organic search rankings and driving revenue through content strategies. 
• Records of having mentored and trained editors, writers, content professionals 
• Experience with tools such as Site Improve, Brightedge, SEMRush etc. 
• Strong collaboration and attention to detail. 
• Creative, curious, and innovative.  
• For candidates located in Quebec, bilingualism is required considering the necessity to interact on a regular basis with English-speaking colleagues across the country.
• No Canadian work experience required, but must have authorization to work in Canada.

#Li-Hybrid

What We Offer

Our hybrid work model provides the balance between working from home and enjoying meaningful in-person interactions.

Working here means you'll be empowered to be and do your best every day. Here is some of what you can expect as a permanent member of our team:

• A financial rewards program that recognizes your success
• An industry leading Employee Share Purchase Plan; we match 50% of net shares purchased
• An extensive flex pension and benefits package, with access to virtual healthcare

• Flexible Work Arrangements

• Possibility to purchase up to 5 extra days off per year
• An annual wellness account that promotes an active and healthy lifestyle
• Access to tools and resources to support physical and mental health, embracing change and connecting with colleagues
• A dynamic workplace learning ecosystem complete with learning journeys, interactive online content, and inspiring programs
• Inclusive employee-led networks to educate, inspire, amplify voices, build relationships and provide development opportunities
• Inspiring leaders and colleagues who will lift you up and help you grow
• A Community Impact program, because what you care about is a part of what makes you different. And how you contribute to your community should be just as unique.

We are an equal opportunity employer

At Intact, our Value of respect is founded on seeing diversity as a strength. We strive to create an accessible workplace where employees feel valued, included and encouraged to share their unique perspectives.

We encourage applications from individuals who are members of equity-deserving groups, including but not limited to women, Indigenous peoples, persons with disabilities, Black people, and members of the 2SLGBTQI+ community.

As part of Intact’s commitment to reconciliation, we acknowledge that we work, meet and travel across the land currently called Canada, originally inhabited by First Nations, Metis and Inuit people. This history extends through many centuries and continues to evolve today.

We have policies to ensure equal access and participation for people with disabilities, including providing workplace adjustments (accommodations). A copy of applicable policies is available on request.

If we can provide a specific adjustment to make the recruitment process more accessible for you, please let us know when we reach out about a job opportunity. We’ll work with you to meet your needs.

Learn more about our recruitment process and your candidate journey here.

If you are an employee of Intact or belairdirect, please apply for this role on Internal Career Site.