Director of Sales & Marketing

What is the job?

As Director of Sales & Marketing at the Hotel Indigo Lower East Side, you'll be at the forefront of a unique and vibrant brand. You'll go beyond simply monitoring results and take an active role in shaping the hotel's success. Your mission will be to craft and execute a dynamic sales and marketing vision, driving strategies that not only meet but exceed revenue and room night goals. You'll lead the charge in creating an undeniable presence in the market, ensuring every tactical plan is a step toward achieving our ambitious targets.

Your day to day

People

• Manage daily sales activities, plan and assign work ensuring you always have the right staffing numbers
• Develop your team and improve their performance through coaching and feedback, and create performance and development goals for colleagues - recognize good performance
• Train colleagues to make sure they hit hotel revenue goals to the standards we expect and have

the tools they need to work effectively

• Recommend or initiate any HR elated actions where needed
• Drive a great working environment for teams to thrive – connect departments to create sense of one team
• Interact with outside contacts: guests, vendors, and other contacts as needed
• Develop and maintain great working relationships with key clients and outside contacts to increase revenue

Financial

• Hit all personal/team sales goals and maximize profitability
• Help prepare the departmental budget and financial plans including the hotel marketing plan
• Create and implement sales plans that drive measurable incremental occupancy, increase

average rates, increase volume, food and beverage and banquet sales

• Produce monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan
• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel

Guest Experience

• Provide guests with information (example: loyalty programs, area attractions, restaurants, facility information) to enhance guest experience
• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the sales office and prospective clients
• Communicate to appropriate departments all pertinent information requirements and special needs for arriving VIP’s, large groups, and other key guests
• Lead marketing efforts to up sell guests on hotel services, offerings, and amenities

Responsible Business

• Work closely with key business leaders, officials, and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel
• Effectively communicate and market aspects of the hotel that are sustainable or “green” and use information to gain new business opportunities
• Work with advertising agencies, consulting firms, and vendors to maximize advertising investments and ensure ads represent brand identity
• Raise the awareness and reputation of your hotel and the brand locally – occasionally acting as hotel representative for media related inquiries.
• Identify improvements to marketing activities and overall hotel sales performance and work with other departments
• Ad-hoc duties – unexpected moments when we have to pull together to get a task done

Accountability

This is a leadership opportunity at the heart of the Hotel Indigo Lower East Side, a vibrant, 294-room boutique hotel. You'll lead the sales and marketing efforts for a flagship property that embodies the unique spirit of its neighborhood. This is a role for a dynamic individual who thrives on curating exceptional guest experiences and building a powerful brand presence. You will manage a talented team and directly impact the success of this high-profile destination.

What we need from you

Key Responsibilities

• Develop and implement strategic sales and marketing plans aligned with the hotel’s business objectives.
• Lead, mentor, and manage the sales and marketing teams to achieve revenue targets.
• Identify and cultivate new business opportunities across diverse market segments.
• Collaborate with revenue management to optimize pricing and inventory strategies.
• Oversee digital marketing initiatives, including social media, email campaigns, and online advertising.
• Build and maintain strong relationships with key clients, corporate accounts, and local partners.
• Analyze market trends and competitor activity to inform strategic decisions.
• Represent the hotel at industry events and networking opportunities.

Qualifications

• Bachelor’s degree in Business, Marketing, Hospitality, or related field; MBA preferred.
• Minimum of 7 years of progressive sales and marketing experience in lifestyle, luxury or upscale hospitality.
• Demonstrated success in leading sales teams and driving revenue growth.
• Strong knowledge of digital marketing tools and strategies.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data and market trends to make informed decisions.
• Proactive, results-oriented, and able to thrive in a fast-paced environment.

How do I deliver this? We genuinely care about people and we show this through living out our promise of True Hospitality each and every day. It’s what connects every colleague in all IHG® hotels.

Each IHG® hotel brand delivers True Hospitality in their own way, and at the heart of it all are specific, core service skills.

• True Attitude: being caring, wanting to make a positive difference, and building genuine connections with guests
• True Confidence: having the knowledge and skills to perform your role, and giving guests the confidence that they can trust you, to help and support them during their stay
• True Listening: focusing on what your guest is saying, picking up on body language that is often overlooked, and understanding what the guest wants and needs
• True Responsiveness: is about providing guests with what they need, and doing so in a timely and caring manner. There’s so much more to the job than we can capture here. It’s simply about creating great experiences, doing the right thing and understanding people.

What We Offer

Join us and you’ll become part of the global IHG family – and like all families, all our individual team members share some winning characteristics. As a team, we work better together – we trust and support each other, we do the right thing and we welcome different perspectives. You need to show us you care: that you notice the little things that make a difference to guests as well as always looking for ways to improve - visit www.http://careers.ihg.com to find out more about us.

At IHG Hotels & Resorts, we are proud to be an equal opportunity employer. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to an individual's, race, color, ethnicity, national origin, religion, sex, sexual orientation, gender identity or expression, age, disability, marital or familial status, veteran status or any other characteristic protected by law.

Salary Range: $150,000.00-$175,000.00 USD

The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job.

At IHG, we’ve made a promise. As one of the world’s leading hotel groups, we’re here to deliver True Hospitality for Good. Making our guests and colleagues feel welcome, cared for, recognised and respected – wherever they are in the world. Want to be part of the journey?