Brand Manager

As Brand Manager for Atwell Suites, you will help bring this emerging brand to life across a growing portfolio. In this role, you will support the implementation of the brand’s strategic plan, drive the delivery of key brand design and guest experience initiatives, and act as a key connector between cross-functional teams such as architecture and design, food & beverages, operations, procurement, marketing, development, and training. Your efforts will directly influence initiatives at the hotel level while also helping shape the future of the Atwell Suites brand. This is a highly collaborative, high volume and fast-paced role ideal for someone with proven branding, analytical, hospitality, and innovation experience.  

Your day to day    

• Review and analyze performance, market and industry data to support new brand initiatives, and project storytelling.       
• Determine strategic objectives and develop the corresponding tactical initiatives to achieve those objectives. 
• Partner with cross-functional teams to execute product initiatives across the brand.  
• Work with upper management and franchisees to gain support and input into service and product initiatives, and to communicate regarding program successes, issues, changes, etc. 
• Create and refine scalable tools, resources, processes and guidance to ensure hotel delivery of brand experience.  

 What we need from you    

• Bachelor’s or master’s degree in marketing, Hospitality, or a relevant field of work or an equivalent combination of education and work-related experience. 
• 6 to 10 years progressive work-related experience in marketing, brand management, and/or hotel operations. Demonstrated proficiency in multiple disciplines/processes related to the position, including experience working within a franchise organization and specifically working with/influencing franchisees is a plus.  
• Demonstrated project management experience in organizing, planning, and executing projects from conception through implementation.  
• Demonstrated analytical skills, including data management, and visualization to uncover actionable insights that drive performance and inform/influence key business decisions.
• Demonstrated project and stakeholder management skills, with confidence navigating cross-functional and international teams. 
• Demonstrated effective verbal and written communication skills for the purpose of providing information to vendors, senior management, and hotel staff. Ability to influence both franchisees and senior management through storytelling.
• Demonstrated knowledge of branding and brand management, including research methodology and design (basic measurement and statistics). 
• Demonstrated ability to develop consumer understanding based on research and existing trends. 
• Demonstrated creative problem solving. 

 Location - Our hybrid work structure is an expectation of three (3) days a week in office.  This expectation may be adjusted to evolve with the changing needs of the business.    

The salary range for this role is $58,844 to $110,000. This role is also eligible for bonus pay.  We offer a comprehensive package of benefits including paid time off, medical/dental/vision insurance, 401K, and other benefits to employee.