Senior Director, Healthcare Marketing

Salary Range: $160,000 to $190,000

Location: US Remote

Estimated Travel: Up to 30%

EXL is seeking a bold and strategic Senior Director (SAVP), Healthcare and Life Sciences Marketing to lead the marketing strategy and execution for our U.S. Healthcare and Life Sciences Industry Market Unit (IMU). This high-impact role will drive omni-channel marketing programs to elevate brand presence, accelerate demand generation, and grow revenue across payer, provider, PBM, and life sciences segments. This leader will partner closely with IMU leadership, sales, solution leads, and the Growth Office to shape and execute compelling marketing initiatives that amplify EXL’s value proposition in a data- and digital-first healthcare ecosystem.

This role will be responsible for developing and deploying full-funnel marketing programs, creating differentiated messaging and content, enabling lead generation, driving market visibility through thought leadership and events, and managing marketing performance aligned with business growth objectives. The SAVP will also lead the U.S. Healthcare and Life Sciences marketing team and collaborate with other marketing shared services teams (including digital, content, reporting) to deliver high-impact, insight-led campaigns and strategic narratives.

• Design and execute integrated marketing strategies and B2B campaigns tailored to the U.S. Healthcare and Life Sciences industry, with an emphasis on driving new logo acquisition and cross-sell/upsell into strategic accounts.
• Build and operationalize go-to-market initiatives including account-based marketing (ABM), thought leadership, events, and digital campaigns.
• Create and maintain compelling, insight-led messaging frameworks and value propositions aligned to the key healthcare and life sciences buyers spanning payers, providers, PBMs, and life sciences clients.
• Develop a library of high-impact campaign content including thought leadership, client success stories, sales enablement assets, and solution briefs.
• Collaborate with IMU leadership, strategy, and solution teams to shape marketing initiatives that reflect market trends and EXL’s differentiated offerings.
• Provide strategic oversight to the U.S. Healthcare and Life Sciences marketing team, managing campaign planning, execution, cross-functional alignment, and outcomes measurement.
• Align with digital marketing teams to integrate data-driven insights and optimize campaign performance across channels.
• Lead marketing performance reporting, including tracking KPIs like marketing-sourced pipeline, lead conversion rates, engagement metrics, and marketing ROI.
• Manage the IMU marketing budget, including vendor management, monthly spend updates, and quarterly forecasting.
• Support corporate marketing initiatives from the lens of the Healthcare and Life Sciences IMU, ensuring consistent brand and message alignment.
• 10+ years of B2B marketing experience in the healthcare and life sciences sector, with strong exposure to data, AI, digital solutions, and consulting services.
• Deep understanding of payer, provider, PBM, and life sciences segments including buyer personas, industry dynamics, and regulatory considerations.
• Proven track record of designing and executing demand generation strategies that drive business outcomes.
• Experience managing marketing teams and leading cross-functional programs.
• Expertise in CRM and marketing automation platforms such as Salesforce, Hubspot, or equivalent.
• Exceptional content development and storytelling skills tailored to C-suite audiences and clinical/technical buyers.
• Strong project management, communication, and interpersonal skills with an ability to operate in a fast-paced, high growth environment.
• Familiarity with branding, marketing analytics, and full-funnel marketing metrics.
• Strategic thinker who is hands-on and execution oriented.
• Bachelor’s degree in business, Marketing, or a related field; MBA preferred.

EXL (NASDAQ: EXLS) is a leading data analytics and digital operations and solutions company. We partner with clients using a data and AI-led approach to reinvent business models, drive better business outcomes and unlock growth with speed. EXL harnesses the power of data, analytics, AI, and deep industry knowledge to transform operations for the world’s leading corporations in industries including insurance, healthcare, banking and financial services, media and retail, among others. EXL was founded in 1999 with the core values of innovation, collaboration, excellence, integrity and respect. We are headquartered in New York and have more than 54,000 employees spanning six continents. For more information, visit www.exlservice.com. EXL never requires or asks for fees/payments or credit card or bank details during any phase of the recruitment or hiring process and has not authorized any agencies or partners to collect any fee or payment from prospective candidates. EXL will only extend a job offer after a candidate has gone through a formal interview process with members of EXL’s Human Resources team, as well as our hiring managers.