Senior Manager

T echnical Skills :  SQL , Python, GA4, Statistics, Regression analysis, Strong communication skills Role Requirement : 6+ years of relevant experience. Experienced in Marketing Effectiveness / Retail A good understanding of ecommerce business Experienced in developing/working with marketing mix and attribution models Experienced in Google Stack, GA4 and other performance marketing platforms such as Meta Ads manager etc. Strong statistical capabilities, using things like regression analysis, incrementality measurement etc. Understand and experience in measuring both Brand and Performance marketing strategies and channel performance (Influencer specifically would be a small bonus initially) Experience of working with/to budgets, optimising strategies etc. Good communication, able to present insights clearly