Associate Marketing Campaign Manager, JP

General Information

Name Associate Marketing Campaign Manager, JP Location TOKYO TORCH Tokiwabashi Tower, Tokyo Business unit FU-IBU Working time Full-Time Type Activity Planning & Operation

Description & Requirements

About Us Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.

Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.

We have four Customer Service Centres for Trip.com established in Japan, Korea, the UK, and the Philippines, providing 24/7 customer service in 19 different languages.

We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

Responsibilities:

• Analyze campaign data and performance to identify areas for improvement, such as refining targeting strategies or streamlining workflows, to enhance production efficiency. Work is based on performance and driven by data.
• Collaborate with marketing channels and the branding team to optimize brand awareness and exposure, and to drive traffic.
• Collaborate with internal stakeholders, such as product managers, sourcing teams, and creative teams, to ensure campaign goals are met and campaigns are executed on time and on budget.
• Lead collaboration efforts with the hotel business unit to ensure alignment and synergy in product offerings, and implement a grading system for hotel products to ensure their suitability for the Japan market.
• Produce high quality campaigns and in charge of ideation of campaign materials, campaign landing page setup, content layout, and copy writing/translation.
• Monitor campaign performance and provide regular updates and analysis to stakeholders, including identifying opportunities for optimization and improvement.
• Keep abreast of current travel demand, up to date with industry trends, and identify new opportunities for Japan market growth.

職務内容:

• キャンペーンデータとパフォーマンスを分析し、ターゲティング戦略の見直しやワークフローの効率化などの改善点を特定し、生産効率の向上を図る。業務は成果に基づき、データドリブンで進められる。
• マーケティングチャネルおよびブランディングチームと連携し、ブランド認知度と露出を最適化し、トラフィックを増加させる。
• プロダクトマネージャー、調達チーム、クリエイティブチームなどの社内関係者と協力し、キャンペーン目標を達成し、予算内でスケジュール通りに実施されるようにする。
• ホテル事業部との連携を主導し、商品ラインナップの整合性とシナジーを図る。日本市場向けに適したホテル商品を確保するため、グレーディングシステムを導入する。
• 高品質なキャンペーンを制作し、キャンペーン素材の企画立案、ランディングページの設定、コンテンツレイアウト、コピーライティング・翻訳を担当。
• キャンペーンパフォーマンスをモニタリングし、関係者に定期的な更新と分析結果を報告。最適化・改善の機会を特定する。
• 旅行需要の動向を常に把握し、業界トレンドを把握することで、日本市場の成長機会を見出す。

Requirements:

• Excellent written, oral communication skills in Japanese and Chinese. English language skill is a plus.
• At least 2 years’ of relevant experience, preferably in Marketing and e-Commerce industry. Experience in OTA industry is a plus.
• Strong background in marketing and with proven experience in developing and executing strategies that enhance online visibility and engagement.
• Strong analytical skills with experience in analyzing data and using data tools to form marketing insights.
• Good presentation, interpersonal, organizing and communication skills, result and detail driven
• A creative thinker with a self-motivated attitude and able to multi-task, result driven and pay attention to details

応募資格:

• 日本語および中国語での優れた文章力およびコミュニケーション能力。英語力があれば尚可。
• マーケティングまたはEコマース業界での実務経験が2年以上。OTA（オンライン旅行代理店）業界での経験があれば尚可。
• オンラインでの可視性やエンゲージメントを高める戦略の立案・実行に関する豊富なマーケティング経験。
• データを活用した分析経験と、マーケティングインサイトを導くデータツールの活用経験。
• 優れたプレゼンテーション力、対人スキル、調整・コミュニケーション力。結果志向かつ細部にこだわる姿勢。
• 創造力に富み、自発的に行動できる方。マルチタスク対応力があり、結果重視かつ細部への注意力を持つ方。

Why Trip.com Group We offer a stage to unleash your full potential and drive global impact. As an international team, we embrace an open and inclusive culture that supports and respect team members in and out of the workplace. Everyone is on a trip, whether it's a career trip or a life trip. At Trip.com Group, you can define your own trip by setting a goal and celebrate your success by recognizing the progress you have made. What’s more?

• Our rapid business growth in global offers abundant career opportunities at various levels and in multiple functions
• Internal transfer is encouraged, and global job rotation program enable you to pursue a global career path and make global impact
• We provide learning opportunities to further your career in areas of leadership capability, soft skill and professional expertise.
• We encourage flexible work arrangement
• Have fun with company-sponsored greetings and activities at holidays, birthdays, and colorful team events.

Click the link to learn more about What makes Trip.com Group a leading global travel service provider?

Click the link to learn more about This is a Trip Where Both Your Career and Life Can Flourish!

Find out more job opportunities at https://careers.trip.com


Have a good trip, and see you soon!