Sr. Manager, Marketing Mix Modeling & Advanced Analytics

Core Responsibilities

• Lead the execution of MMM consulting projects from intake to delivery across internal Yum brands and external clients.
• Conduct category and brand-level analysis to define modeling variables, data needs, and performance benchmarks.
• Build and validate statistical models (e.g., linear regression, regularization techniques) using tools such as Python, R, SQL.
• Deliver insights and recommendations through scenario planning and ROI simulations to optimize media allocation.
• Act as the primary escalation point of contact for project interactions with brand teams and marketing partners.
• Translate technical results into compelling business narratives through visualization, dashboards, and presentations.
• Provide real-time consultation during planning cycles, brand reviews, and investment recalibration discussions.
• Mentor and guide analysts on best practices in MMM, statistical modeling, QA, and consulting communication.
• Ensure delivery rigor and model consistency across projects while incorporating new techniques and lessons learned.
• Continuously evaluate and enhance delivery methodologies based on the latest trends in media measurement and martech.

Required Skills & Experience

• Bachelor’s or Master’s degree in Statistics, Economics, Marketing Analytics, Business Analytics, or a related quantitative field.
• 12+ years of experience in marketing analytics, with a demonstrated focus on MMM, consulting, and client/stakeholder management.
• Proven success in leading cross-functional analytics teams and mentoring junior talent.
• A deep understanding of how marketing is executed, both digitally and traditionally, and how those investments affect business KPIs.
• Exceptional ability to communicate complex analytical concepts clearly and persuasively to both technical and non-technical audiences.
• Experience working across diverse industries, including QSR, CPG and Retail, is highly preferred.
• Strong problem-solving, stakeholder influencing, and project leadership skills.
• Experience in Bayesian modeling frameworks and familiarity with cutting-edge martech platforms.
• Adept at data visualization, presentation design, and business storytelling.
• Demonstrated experience executing MMM or equivalent econometric frameworks across diverse media environments.
• Ability to synthesize data into compelling stories tailored to marketers and finance stakeholders.
• Prior experience managing analysts and leading analytics projects across multiple markets or verticals.
• Ability to manage multiple client relationships simultaneously across geographies and verticals, ensuring high satisfaction and value delivery.

Preferred Qualifications

• Strong proficiency in Python, R, SQL, and marketing modeling libraries such as scikit-learn, stats models, and Prophet.
• Familiarity with Yum’s brand ecosystem or similar multi-brand enterprise environments.
• Background in experimentation design (e.g., holdouts, lift tests) and media effectiveness analysis.
• Deep industry knowledge in QSR sectors, with an understanding of consumer behavior and brand dynamics.

Salary Range: $139k - $163k

Benefits: Employees (and their eligible family members) may enroll in the following types of insurance coverage: medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA/HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off and 2 paid days for volunteer time each calendar year. To learn more about working at Yum! -Click here. 

At Yum!, one of our core values is to Believe in ALL People. This means seeing the value in everyone and unlocking their full potential to be their best self. YUM! Brands, Inc. (including its subsidiaries Yum Restaurant Services Group, LLC (“YRSG”) and Yum Connect, LLC (“Yum Digital and Technology”)(collectively, “Yum”) is proud to be an equal opportunity employer and is committed to equity, inclusion, and belonging for all dimensions of diversity.  We do not discriminate based on race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability status, age, or any other protected characteristic. Yum! is committed to working with and providing reasonable accommodation to applicants with disabilities or special needs.

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This posting will be open for a minimum of two weeks. Applications will be accepted on an ongoing basis until a candidate is selected.

Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official career pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 59,000 restaurants in more than 155 countries and territories under the company’s concepts – KFC, Taco Bell, Pizza Hut and Habit Burger & Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. Habit Burger & Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. In 2024, Yum! was named to the Dow Jones Sustainability Index North America, and the company was recognized among TIME Magazine’s list of Best Companies for Future Leaders, Newsweek’s list of America’s Most Responsible Companies and USA Today’s America’s Climate Leaders. Yum! also received widespread recognition in 2023, including being listed on the Bloomberg Gender-Equality Index; and Forbes’ list of America’s Best Employers for Diversity. In addition, KFC, Taco Bell and Pizza Hut brands were ranked in the top five of Entrepreneur’s Top Global Franchises Ranking for 2023.