Senor Marketing Specialist

All the benefits and perks you need for you and your family:

• Benefits from Day One
• Paid Days Off from Day One
• Career Development
• Whole Person Wellbeing Resources
• Mental Health Resources and Support

Our promise to you:
Joining AdventHealth is about being part of something bigger. It’s about belonging to a community that believes in the wholeness of each person, and serves to uplift others in body, mind and spirit. AdventHealth is a place where you can thrive professionally, and grow spiritually, by Extending the Healing Ministry of Christ. Where you will be valued for who you are and the unique experiences you bring to our purpose-minded team. All while understanding that together we are even better.

Schedule:    FT / Days
Location:   201 PARK PL, Altamonte Springs, 32701
 

The community you’ll be caring for:
Located on a lush tropical campus, our flagship hospital, 1,368-bed AdventHealth Orlando. Serves as the major tertiary facility for much of the Southeast, the Caribbean and South America.  AdventHealth Orlando houses one of the largest Emergency Departments and largest cardiac catheterization labs in the country. We are already one of the busiest hospitals in the nation, providing service excellence to more than 32,000 inpatients and 125,000 outpatients each year 
 

Working with the Marketing Manager and/or Marketing Strategist, the Senior Marketing Specialist executes marketing initiatives for key service lines and the markets we serve. He/She applies knowledge of market research and analytics to contribute to the development of marketing plans which competitively differentiate AdventHealth and ensures the growth of volume, market share, share of spend and brand awareness. The ideal candidate will have a demonstrated enthusiasm for implementing marketing programs and day-to-day functions, demonstrating independent judgment and creativity. This person will build strong relationships with stakeholders to advance the service line's and market strategy's goals and vision. Additionally, he/she will be a hands-on, results-oriented marketer who is passionate about learning strategy and achieving executional success.
 

• Develops and executes targeted marketing campaigns to reach specific audiences.
• Performs other assigned duties.
• Other duties as assigned
• Develops and maintains physician relationships to enhance consumer marketing efforts through lectures and events, collaborating with the physician relations marketing team on direct marketing strategies.
• Serves as a social media liaison, meeting quantifiable goals and objectives, and helps oversee websites related to the area of focus for timely and consistent updates.
• Collaborates with the Digital Strategy team to implement effective online strategies to drive volume and engagement.
• Works collaboratively with the Creative team, providing clear objectives, goals, timely feedback, and reasonable deadlines for the development of effective deliverables.
• Maintains and tracks budget, volume, and additional data for ROI reporting to ensure business goals are met.
• Acts as a brand ambassador, upholding the values of the organization and maintaining consistency of the brand internally and externally.

Education And Experience Required:

• Bachelor’s degree in business, Marketing, Advertising, Health Science, or related field
• Two years of marketing and/or sales field experience
• Self-starter with ability to implement initiatives in a strategic manner with minimal supervision
• Advanced organizational skills with the ability to multi-task in a fast-paced work environment.
• Foundational knowledge and skills to implement integrated marketing programs, to include: marketing planning; volume-driving strategies, creative concepting and execution; corporate communications; digital and social media; project management, event planning and execution; research analysis; and physician relations.
• Strong collaborator; ability to build meaningful relationships among the marketing team, leaders, staff, physicians, and/or community partners.
• Strong oral and written communication skills
• Sound critical thinker with the ability to make educated recommendations that produce measurable results.
• Fundamental experience in emerging digital media and technologies.
• Demonstrates strong ability to work well with others using tact and diplomacy.
• Continued and proven focus on effective project management, organization and professional development.
• Proficient with Microsoft Suite software, specifically Word, Excel and PowerPoint.

Licensure, Certification, Or Registration Required:

• Valid State of Florida Class E driver’s license and driving record in accordance with AdventHealth policy