Paid Media Expert ll Noida

We are looking for a skilled and data-driven Facebook / Meta Ads Specialist to join our team. The ideal candidate will have hands-on experience in managing and optimizing Facebook/Meta advertising campaigns that drive results. You will be responsible for developing strategies, executing campaigns, and delivering measurable ROI.

Key Responsibilities

• Plan, create, and manage Facebook/Meta ad campaigns across different verticals.
• Conduct audience research and build effective targeting strategies.
• Optimize campaigns for performance, budget utilization, and ROI.
• Monitor and analyze campaign performance metrics, preparing regular reports.
• Test creatives, copy, and audiences to identify high-performing strategies.
• Collaborate with content, design, and marketing teams for campaign alignment.
• Stay updated with Meta Ads platform changes, policies, and new features.

Required Skills & Qualifications

• 2–5 years of proven experience managing Facebook/Meta ad campaigns.
• Strong understanding of campaign setup, optimization, and reporting.
• Hands-on experience with Ads Manager, Power Editor, and related tools.
• Knowledge of tracking pixels, custom audiences, and retargeting strategies.
• Analytical mindset with strong problem-solving skills.
• Excellent communication and collaboration abilities.

Good To Have

• Experience with other paid platforms (Google Ads, LinkedIn Ads, etc.).
• Familiarity with eCommerce, lead generation, or performance marketing campaigns.
• Certification in Meta Ads (preferred but not mandatory).