LinkedIn Lead Generation Executive

Company Description

Dev Technosys is an ISO 9001: 2015 certified Web and Mobile App Development Company. 14 Years since our first step, we have continued along with our international partners delivered optimised solutions that best meet the modern technology problems. Our bespoke, customer-centric Web & Mobile App Development Services cater to digital needs by new technology, globally functional personalised software that boosts the growth and earning potential of a business.

Till date, we rendered 950+ projects, with 450+ satisfied clients. Dev Technosys is a team of 120+ experts with a great experience of their fields, determined to serve nothing but the best to their clients. The dynamic of the Company Statistics is to constantly innovate, improve the products and services and serve for customer satisfaction.

Job Description

We are a fast-growing IT solutions company specializing in [Web Development, Mobile App Development, SaaS, Cloud, AI, Blockchain, etc.]. We are seeking a dynamic LinkedIn Marketing Specialist to enhance our digital presence, generate qualified B2B leads, and strengthen our brand globally.

Key Responsibilities:

• Develop and implement LinkedIn marketing strategies to build brand awareness and generate leads for IT services.
• Manage and optimize the company’s LinkedIn page and senior leaders’ professional profiles for maximum reach and credibility.
• Plan, create, and publish engaging content (posts, articles, case studies, polls, videos, infographics, etc.) for target audiences.
• Run and optimize LinkedIn Ads campaigns (Lead Generation, Website Visits, InMail, etc.) to achieve business goals.
• Generate organic B2B leads by leveraging LinkedIn Sales Navigator, advanced search filters, InMail outreach, and group networking.
• Build and nurture relationships with prospects through direct engagement, personalized messaging, and content sharing.
• Conduct competitor research and audience analysis to identify new growth opportunities.
• Collaborate with the sales team to align campaigns with lead generation and conversion targets.
• Track performance using LinkedIn Analytics and other tools, create detailed reports, and optimize campaigns for higher ROI.
• Stay updated on LinkedIn algorithm changes, IT industry insights, and B2B marketing trends.

Requirements:

• Proven experience (1+ years) in LinkedIn marketing and B2B lead generation in the IT/Tech sector.
• Hands-on expertise with LinkedIn Sales Navigator and organic prospecting strategies.
• Strong knowledge of LinkedIn Ads Manager and campaign optimization.
• Excellent content creation, copywriting, and storytelling skills for professional audiences.
• Understanding of B2B buyer journeys and IT industry trends.
• Proficiency in analytics tools (LinkedIn Analytics, Google Analytics, HubSpot, etc.).
• Strong communication, networking, and relationship-building skills.
• Ability to manage multiple campaigns and deliver measurable results in a fast-paced IT environment.

Preferred Skills (Nice-To-Have):

• Experience with Account-Based Marketing (ABM).
• Familiarity with CRM tools (HubSpot, Zoho, Salesforce, etc.).
• Basic knowledge of SEO and SEM for integrated digital marketing.
• Prior experience in a global IT services company.