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Product Manager Project Intern (Brand Effectiveness - Monetization Product) 2025 Start (BS/ MS)

TikTok.com

Office

San Jose, California, United States

Internship

Team Introduction:
We are an international short-form video monetization product design team dedicated to empowering brands to effortlessly connect with their audiences and unlock their full potential. Our mission is to simplify and inspire our clients to achieve their goals, explore new possibilities, and create meaningful value through global short-form video.
As a member of our team, you will leverage both qualitative and quantitative research to gather user insights, build deep empathy for our customers, and collaborate closely with design, product, and marketing teams to deliver impactful solutions that meet business needs.

Project Intern:
As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests.

Applications will be reviewed on a rolling basis - we encourage you to apply early.
Successful candidates must be able to commit to at least 3 months long internship period.

Responsibilities:
- Conduct in-depth research on key accounts' brand status, market positioning, and competitors. Identify areas where improvements can be made to achieve brand outcome goals, especially focusing on their unique needs and challenges.
- Summarize best practices from industry leaders in enhancing key account brand performance. Analyze how different strategies have led to successful brand outcomes and how they can be adapted for our accounts.
- Partner with brand strategists, marketing teams, and account managers to develop and iterate on brand-specific strategies for key accounts.
- Drive the implementation of brand improvement initiatives, ensuring alignment with the overall brand goals of key accounts. Monitor the progress of these initiatives and make necessary adjustments.
- Contribute to the development of brand innovation strategies by providing insights from market trend research. Suggest ways to incorporate new trends into key accounts' brand strategies to stay competitive.
- Monitor key performance indicators (KPIs) related to key accounts' brand performance, such as brand awareness metrics and customer engagement levels. Use this data to identify areas for improvement.

Product Manager Project Intern (Brand Effectiveness - Monetization Product) 2025 Start (BS/ MS)

Office

San Jose, California, United States

Internship

September 24, 2025

company logo

TikTok