Creator Management Lead, Sports
TikTok.com
Office
Los Angeles, California, United States
Full Time
Team Introduction:
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.
About the Role
The Creator Management Lead for Sports will have extensive experience of leading teams and managing high value creators. The lead will be a strong people leader with a coaching mindset and an ability to develop high performing teams and maintain strong morale. The lead will be accountable for adapting the global business priorities on Sports to the North America market, setting the strategy and tactics towards achieving the management of the highest impact creators and their subsequent quarterly growth within the vertical. As an expert in the vertical, the lead will advocate to global teams for the needs of creators influencing guidance, incentives and features that can be scaled across the regions.
Responsibilities:
- Lead a team focused on growing a dedicated portfolio of Sports creators in North America driving product adoption, developing vertical case studies with high impact creators.
- Demonstrates strong expertise in content strategy development and execution, with a proven ability to negotiate and manage high-value partnerships with creators.
- Develops scalable strategies for partner acquisition and retention, ensuring alignment with business goals while continuously improving partner engagement and satisfaction.
- Lead and establish a strong XFN network with teams across GBS, Marketing, Public Policy and Comms teams, on initiatives related to advocacy and generate elevation opportunities that drive broader business impact and meet creator needs.
- Establishes and maintains continuous feedback loops between creators and product, applying a test-and-learn approach to translate business goals into impactful initiatives.
- Serve as the primary consultant and expert on Sports creator management and partner with the Creator Growth & Development team to inform adaptation and iteration of the creator management framework, operationalize and support scaling across the regions
- Collaborate closely with the creator development and creator product adoption team to support the rollout and adoption of priority feature education, programs, product adoption initiatives with managed creators in the NA region, contributing to measurable success metrics for these initiatives
- Partner with the managed creator support team to understand and advocate for creator support needs and monitor any sensitive, urgent, or repeat issues facing managed Sports creators related to their on-platform content performance.
- Identify key case studies and examples from managed Sports creators in the NA region to be highlighted in education initiatives and creator marketing campaigns
Creators are the heart and soul of TikTok. The Creator team's mission is to facilitate our Creator community's growth and development, drive high quality content production and increase creator engagement and product adoption through scaled content and education programs. This team will also create scalable initiatives to build, celebrate, and recognize our diverse and inclusive communities around the world.
About the Role
The Creator Management Lead for Sports will have extensive experience of leading teams and managing high value creators. The lead will be a strong people leader with a coaching mindset and an ability to develop high performing teams and maintain strong morale. The lead will be accountable for adapting the global business priorities on Sports to the North America market, setting the strategy and tactics towards achieving the management of the highest impact creators and their subsequent quarterly growth within the vertical. As an expert in the vertical, the lead will advocate to global teams for the needs of creators influencing guidance, incentives and features that can be scaled across the regions.
Responsibilities:
- Lead a team focused on growing a dedicated portfolio of Sports creators in North America driving product adoption, developing vertical case studies with high impact creators.
- Demonstrates strong expertise in content strategy development and execution, with a proven ability to negotiate and manage high-value partnerships with creators.
- Develops scalable strategies for partner acquisition and retention, ensuring alignment with business goals while continuously improving partner engagement and satisfaction.
- Lead and establish a strong XFN network with teams across GBS, Marketing, Public Policy and Comms teams, on initiatives related to advocacy and generate elevation opportunities that drive broader business impact and meet creator needs.
- Establishes and maintains continuous feedback loops between creators and product, applying a test-and-learn approach to translate business goals into impactful initiatives.
- Serve as the primary consultant and expert on Sports creator management and partner with the Creator Growth & Development team to inform adaptation and iteration of the creator management framework, operationalize and support scaling across the regions
- Collaborate closely with the creator development and creator product adoption team to support the rollout and adoption of priority feature education, programs, product adoption initiatives with managed creators in the NA region, contributing to measurable success metrics for these initiatives
- Partner with the managed creator support team to understand and advocate for creator support needs and monitor any sensitive, urgent, or repeat issues facing managed Sports creators related to their on-platform content performance.
- Identify key case studies and examples from managed Sports creators in the NA region to be highlighted in education initiatives and creator marketing campaigns
Creator Management Lead, Sports
Office
Los Angeles, California, United States
Full Time
September 24, 2025