Asia Marketing Lead - Nonprofit & Education

Are you passionate about empowering nonprofits and schools with AI technology and skilling? We’re seeking an experienced audience marketing lead focused on driving integrated marketing for nonprofits and K-12 schools (Kindergarten to Year 12).  

As Asia Nonprofit and Education Marketing Lead, you will be the audience marketing leader responsible for developing and implementing to-customer and through-partner integrated marketing plans aligned to business strategy and priorities for the Asia region. As a member of the global marketing team, you will collaborate with key stakeholders across the Asia OU (Operating Unit), Corp HQ and local area/subsidiary teams to land nonprofit and education marketing plays and aligned investment plans in the region – with a priority focus on Australia and New Zealand.  

Success in this role requires experience in digital marketing strategy and optimization, account-based marketing, strong oral and written communication skills and a track-record of leading cross functional teams and influencing across the organization to drive business outcomes. 

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond. 

Responsibilities

Marketing Planning and Execution

Develops and implements integrated marketing plans aligned to targeted business outcomes for the Asia nonprofit and education business across managed and unmanaged customer segments and through partners. Collaborates with Asia OU teams including Sales, Sales Excellence, Partner and area/subsidiary leadership and CMO to establish the appropriate marketing plan. Ensures local marketing plan leverages global marketing strategy, execution frameworks, and marketing technology capabilities to drive business priorities (customer adds, lead generation) via global and local marketing engines (e.g., digital, social, email, events, through partner marketing). Aligns marketing tactics to marketing objectives (e.g., acquisition, nurture, re-engagement) and relevant metrics. Collaborates with Corp HQ and area stakeholders to align marketing plans to global strategy, capabilities, and engines.

Delivers and optimizes marketing plan based on insights and local market knowledge. Leverages and further interprets reports and analyses of customer metrics for their impact on the local market. Leverages corporate customer targeting, segmentation tools, and various metrics to provide recommendations to continually update and improve customer experiences (e.g., optimize segments, spend, performance, improve digital channels). Aligns digital engine plan with critical company focuses such as privacy, accessibility, and compliance. Lands local events, partner activities and campaigns that are aligned to the global-event framework, leveraging appropriate target lists and digital tools.

Marketing Operations

Runs the Rhythm of Connection (RoC) with local stakeholders to ensure alignment and adoption of marketing strategies and messaging. Maintains and reviews marketing-related spending against planned estimates. Assists with any marketing budget or spend management governance. Ensures event or campaign delivery is consistent with marketing plan and is progressing appropriately. Reviews marketing activities and local website properties for any gaps with global guidance and compliance standards (e.g., accessibility, privacy, security, area company brand) as well as local compliance standards. Executes standardized, scalable, compliant, and efficient marketing execution by leveraging global capabilities, engines, and tools in partnership with global marketing engines centers of excellence. Coordinates with an extended network of partners on the influence approach and the transfer of knowledge.

Measurement

Analyzes marketing performance and marketing spend reports, to identify and share insights that may affect marketing and business planning decision making through a regular rhythm of business (ROB) of reporting and business review meetings. Provides data-driven insights leveraging available tools and dashboards to optimize marketing strategy and delivery. Takes action based on insights from data, with guidance as needed. Connects data insights with deep knowledge of local market trends. Promotes local adoption and usage of global available tools. Incorporates inclusive marketing and accessibility principles, best practices, and tools in the execution of marketing initiatives. Suggests feedback on analytical tools or dashboards as necessary. Collaborates with the global team to create and improve tools if additional needs are uncovered.

Qualifications

Required Qualifications

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., campaign planning and execution, digital marketing, account-based marketing), event management, program management, marketing operations (including campaign reporting and analysis), or other related work experience
• Prior experience working in a global MNC or in the Tech industry.
• OR equivalent experience.

Preferred Qualifications

• Preferably 7+ years integrated marketing (e.g., campaign planning and execution, digital marketing), account-based marketing, event management, program management, marketing operations (including campaign reporting and analysis), or other related work experience.
• Skilled in leveraging digital tools and engaging in media planning to develop and implement comprehensive digital marketing strategies that to reach target audiences, optimize the customer journey, and achieve business objectives.
• Ability to collaborate effectively with stakeholders by fostering relationships, resolving conflicts, and facilitating cross-team communication to ensure mutual success and satisfaction.
• Deep understanding and/or prior exposure in covering Asia region.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.  We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request via the Accommodation request form.

Benefits/perks listed below may vary depending on the nature of your employment with Microsoft and the country where you work.

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