Product Marketing Manager

About Us

The Company: Dotdigital is a thriving global community of passionate, dedicated professionals, committed to the collective success of the organization and its clients. Our core principles of innovation, teamwork, and client-focused solutions drive us to approach challenges with a growth mindset and take ownership of our work. At Dotdigital, collaboration and curiosity pave the way for meaningful connections and learning opportunities with diverse peers. Our work environment encourages knowledge sharing, fosters exploration, and cherishes creative ideas. Combined, these guide us towards a shared vision in which brands around the world exceed customer expectations through the adoption of responsible marketing practices. 

The Product: Dotdigital is an all-in-one customer experience and data platform (CXDP) that empowers marketing teams to exceed customer expectations with highly personalized cross-channel journeys. With Dotdigital, marketers can seamlessly unify, enrich, and segment customer data. Breaking down data silos, Dotdigital streamlines decision-making and paves the way for marketing creativity that delivers customer engagement at scale. With powerful AI capabilities, Dotdigital makes it easy to automate deeply personalized experiences across web, email, SMS, WhatsApp, chat, push, social, ads, and more.

About The Role

As Product Marketing Manager you’ll lead on product marketing initiatives for Dotdigital’s marketing automation platform, becoming an expert on our customers, product, and competitors. You’ll provide go-to-market teams with messaging, materials, insights and enablement to help attract, retain, and grow our customers.

In This Role, You’Ll:

• Become an expert on Dotdigital’s customers (marketers) and the problems our platform solves for them.
• Turn your knowledge of our customers and product into punchy marketing messaging.
• Lead on go-to-market (internal and external) for new product releases.
• Closely monitor what’s going on in the industry and translate this into tangible competitive insights and battlecards.
• Create and update marketing materials (presentations, one pagers, fact sheets, etc) for sales, partnerships and customer success teams.
• Tailor messaging and content to support the needs of our global teams and customers.
• Send service communications, translating sometimes technical updates into clear language.
• Work closely with Customer Marketing on plans to drive usage of platform features.
• Build great relationships with product, marketing, sales, partner and customer success teams.
• Proactively evaluate the impact of your work based on agreed KPIs and customer feedback.

About You

To be successful in this role, you’ll need:

• 3 years+ working in a MarTech environment. Understanding the ins and outs of marketing automation platforms and the needs of marketing teams using these tools is critical.
• Experience working in a marketing role, where you’ve had to create marketing materials, write messaging and send comms.
• Confidence working with tech including Powerpoint, Hubspot (or similar CRMs), Intercom, Adobe InDesign, Zoom, Dropbox, Outlook and Dotdigital (full training will be provided, but previous experience is an advantage).

At Dotdigital, we value your personality and behaviors as much as your skills. These characteristics will make you a good fit.

• You love collaborating and working with people across all teams, at all levels.
• You’re curious and enjoy learning about our platform and the wider MarTech industry.
• Great at prioritisation, effectively managing your daily workload based on impact and effort.
• Strong project and stakeholder management skills, with the confidence to flag risks early.
• Superb communication skills (verbal and written) and presentation skills.
• A keen eye for detail.

Why Us

Don’T Just Take Our Word For It - Hear What Your Future Colleagues Have To Say About Working In Our Team:

“Working at Dotdigital has been nothing short of fantastic! You'll find passionate, collaborative and innovative people in all teams across the business who are always happy to help and push you to excel. I've learned so much already, and the environment and culture promote both professional and personal growth, making every day as rewarding as the next. I couldn't recommend a better place to join!”
Alex - Senior Product Marketing Manager

Interview Process

• 15min Screening Call with Team Talent
• 30 minute call with Head of Product Marketing
• 45 minute call with Senior Product Marketing Manager and Product Manager
• Set task
• 1 hour interview inc. task with Head of Product Marketing, CMO and another leader

Some Of Our Global Benefits

• Parental leave
• Medical benefits
• Paid sick leave
• Dotdigital day
• Share reward
• Wellbeing reward
• Wellbeing Days
• Loyalty reward

Dei Commitment

As an equal opportunities employer we are committed to equality in all its practices with regard to race, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, or sexual orientation. If you have any additional requirements or adjustments to assist an application then please don't hesitate to contact us and advise us how we can best support you.

Legal Statement

No agencies/recruiters please. We are only accepting applications directly from the applicants. If you are a recruiter, please refrain from reaching out to our staff about this position. Anything contrary will be treated as unsolicited approach under the applicable data protection law.