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Director of Sales & Events

Acme Hospitality.com

Office

Santa Barbara, CA, US

Full Time

Description

Who We Are:

Acme Hospitality is a growing hospitality group in Santa Barbara's arts and entertainment district, that owns and operates several highly acclaimed and award-winning concepts and boutique hotels in Nevada County. 

Mission & Core Values:

Above all else, we are committed to providing our team members with a work environment and experience that we can be proud of. Our Core Values of Delivering Excellence, Embrace Originality, Act with Integrity and Celebrate Community are the essential ingredients for success. 

Position Summary:

The Director of Sales is responsible for developing and executing comprehensive sales strategies to drive revenue across our boutique hotels and restaurants. This role requires a dynamic leader who can cultivate client relationships, identify growth opportunities, and deliver measurable results in a competitive market. The ideal candidate thrives in a small, entrepreneurial environment and is hands-on in both strategy and execution. 

Responsibilities:

  • Sales Strategy & Planning: 
  • Develop and implement sales plans to achieve revenue targets for hotels and restaurants. 
  • Monitor market trends, competitor activity, and customer needs to adjust strategies accordingly. 
  • Business Development: 
  • Identify, target, and cultivate new business opportunities, including corporate accounts, group bookings, events, and partnerships. 
  • Build relationships with travel agencies, tour operators, local businesses, and event planners. 
  • Guest & Client Relationship Management: 
  • Maintain strong relationships with existing clients and high-value guests. 
  • Ensure a high level of customer satisfaction through personalized outreach and engagement. 
  • Team Leadership & Collaboration: 
  • Lead, mentor, and manage any sales or reservations staff. 
  • Collaborate with marketing, operations, and F&B teams to coordinate campaigns, promotions, and events. 
  • Reporting & Analytics: 
  • Track and report on sales performance, KPIs, and revenue metrics. 
  • Provide actionable insights to improve sales strategies and operational efficiency. 

Requirements

Requirements:

  • Minimum 5 years of sales experience in hospitality, including boutique hotels, restaurants, or luxury travel. 
  • Proven track record of driving revenue growth and building client relationships. 
  • Strong negotiation, presentation, and interpersonal skills. 
  • Entrepreneurial mindset with the ability to thrive in a small, dynamic team. 
  • Proficiency with hotel PMS, CRM, and sales analytics tools preferred. 
  • Bachelor’s degree in hospitality, Business, Marketing, or related field (preferred). 
  • Highly motivated and results-oriented 
  • Excellent communicator and collaborator 
  • Creative thinker with a hands-on approach 
  • Passion for hospitality and delivering exceptional guest experiences 

Job Status:  Exempt 

Important Notice:

This job description is not an exclusive or exhaustive list of all job functions that an Acme Hospitality Team Member in this position may be asked to perform from time to time. Based on business needs or Guest service objectives, you may also be asked to perform other duties or tasks in addition to those listed above and will be required to have completed required training associated with the other duties or tasks.  

Director of Sales & Events

Office

Santa Barbara, CA, US

Full Time

September 23, 2025

company logo

Acme Hospitality