Brand Manager

Company Description

As the region’s leading local tech organization, we’re proud to say that we have been delivering for millions of people right across MENA for the past 18 years.

We were founded in Kuwait in 2004, and acquired by Delivery Hero (DHER) in 2015. This gives us a unique outlook - local knowledge with global expertise. It also allows us to innovate, create, and bring new technologies for the betterment of the MENA region, such as q-commerce, sustainable packaging, cloud kitchens, autonomous delivery vehicles, robots, and drones.

Today, we deliver hundreds of millions of food orders, grocery items, and other products per year, to our customers in nine countries throughout the region with more than 4,500+ employees! Our food delivery business works with over 27,000 brands and almost 50,000 branches.

Our q-commerce concept, talabat mart (121 Stores), now delivers groceries to customers in Bahrain, Egypt, Jordan Kuwait, Oman, Qatar, and the UAE in 30 minutes or less! Our philosophy is to ensure we do what is suitable for our ecosystem- our customers, partners, people, riders, and the communities in which we operate.

Job Description

We are looking for a passionate Brand Manager to become part of our Regional Brand team located in the Dubai talabat office. This role is pivotal in building brand love for talabat across our 8 markets and amongst our employees, vendors and customers. Using talabat’s brand identity as your north star, you will help in guiding and shaping initiatives for these main stakeholders from a brand perspective. You will deep dive into our brand love audience and ensure our brand communications and activations are well catered to them. Have your passport ready, travel to our markets is certainly on the menu.

What's on the menu:

• Vendor Branding
• Employee Branding
• Customer Branding
• talabat Ecosystem Branding
• Brand Audit
• Stay Current with Trends:
• Project Management:
• Data Analysis:
• Storytelling and Presentations:
• Organization and Planning:
• Deep dive into the world of vendors and always be on the lookout for opportunities to improve vendor interactions to be truer to our brand identity and build brand love
• Work hand in hand with our people team to ensure all our people initiatives are reflective of our brand identity. Identify the gaps and propose solutions.
• Build a long term strategy and activation plan to connect with our brand love audience in each of our markets and successfully implement these plans.
• Build strong relationship and guide our local markets in aligning with our brand guidelines and brand positioning, overlooking their brand initiatives like campaigns and activations
• Support the markets in building content strategy and toolkit for their digital content.
• Build a strategy for social media channels inspired from our brand identity.
• Responsible for representing the brand across the entire talabat ecosystem. This includes talabat sub brands, rider branding, kitchens, and new features
• Acting as brand guardian for all assets created across the region and monitoring the adherence to the guidelines and brand identity
• Guide and influence a team of social media specialists in each market by keeping abreast of current social media trends, algorithm changes, and emerging platforms. Inform our strategy & provide recommendations for adapting to changing trends.
• Collaborate with cross-functional teams and markets on various brand campaigns and projects
• Analyze data from social media, brand health tracker and other company metrics to derive actionable insights and recommendations
• Create impactful presentations that effectively communicate brand insights and strategies
• Develop compelling narratives and storytelling approaches for our brand.
• Develop and manage project plans to ensure the timely execution of brand initiatives
• Maintain organized records of data and reports for reference

Qualifications

• Bachelor's or Master's degree in marketing, communications, business, or related field
• Prior experience in brand management, marketing, or advertising, preferably in the food delivery or tech industry
• Strong understanding of branding principles marketing strategies and social media
• Excellent communication, interpersonal, and teamwork skills
• Ability to analyze market trends and consumer behavior
• Proficiency in data analysis and reporting tools
• Creative thinking and problem-solving abilities
• Project management experience and ability to manage multiple tasks simultaneously

Familiarity with digital marketing channels and social media platforms