Associate Director, Marketing - Consumer

Company Description

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on X, Facebook, Instagram, YouTube, LinkedIn and Tik Tok.

Job Description

Come join a high performing marketing team and make an impact on the lives of patients! The MAVYRET consumer team exists to help reach, educate and motivate patients to seek treatment. The Associate Director will be responsible for leading all aspects of MAVYRET consumer marketing, including setting strategic direction, gathering insights, creating new tactics and planning and optimizing a significant media plan. The Associate Director will be responsible for leading agencies to develop best-in-class marketing that resonates with patients in a competitive environment. They will also be responsible for managing a marketing manager

Responsibilities

The Associate Director will work closely with multiple commercial operations teams to ensure success in the development of strategy, creative and execution plans. Internally, the Associate Director will foster positive working relationships with the sales force, medical affairs, medical review, market research, sales training, regulatory review, business analytics, paid media, the Digital Lab and other cross franchise teams. 

Externally, the Associate Director owns the relationship with various ad agencies, consultants, and other vendors to successfully drive the business.  The AD must demonstrate the ability to lead without authority, while building a collaborative, integrated commercial brand team. 

The Associate Director will own the overall strategy for the brand, including the direction for two campaigns, one to drive patients to test for hep c, and another to drive differentiation between MAVYRET and other hep c treatments.  

Specific Responsibilities Include:

• Partner with HCP and other internal teams to develop annual strategic and tactical brand plans
• Leading yearly media briefing and planning process across social, digital, point-of-care, out-of-home and TV channels
• Manage creative agencies to develop creative across all channels
• Partner with internal media and digital lab teams to continuously optimize media plans and improve efficiency of in-market tactics
• Manage patient testimonial agency, including recruiting and onboarding new patients, conducting interviews and developing patient testimonial content
• Partner with insights team to conduct patient and messaging research in order to drive future brand strategy and tactics
• Work with HCP and field sales teams to identify and optimize point of care resource needs such as brochures and posters

Qualifications

Qualifications

• Bachelor's degree or equivalent experience required
• Consumer marketing experience in pharma, CPG or other consumer driven industry
• Demonstrated ability to lead a variety of external agencies and internal teams to develop and execute brand plans
• Experience leading annual brand planning activities to drive performance and brand growth
• Proven ability to lead and influence cross-functional teams, including timeline and budget management
• Ability to understand medical/clinical aspects of a pharmaceutical product and its application to marketing strategy and tactical execution

Preferred:

• MBA
• Pharmaceutical consumer marketing experience
• Prio people leadership experience, including building and developing high performing teams
• Demonstrated experience planning and executing omnichannel digital marketing programs, including: audience identification, messaging development, media planning, creative development, and campaign optimization
• Ability to influence senior management
• Demonstrated ability to work within regulated industry

Talent will be hired at a level commensurate with experience. 

Additional Information

Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law: ​

• The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future. ​
• We offer a comprehensive package of benefits including paid time off (vacation, holidays, sick), medical/dental/vision insurance and 401(k) to eligible employees.​
• This job is eligible to participate in our short-term incentive programs. ​
• This job is eligible to participate in our long-term incentive programs​

Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, incentive, benefits, or any other form of compensation and benefits that are allocable to a particular employee remains in the Company's sole and absolute discretion unless and until paid and may be modified at the Company’s sole and absolute discretion, consistent with applicable law. 

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

• US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
• US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
• https://www.abbvie.com/join-us/reasonable-accommodations.html