Field Sales Representative

We have an exciting new opportunity - a Field Sales Representative position (6-month fixed-term contract) to work in West Germany for our new client- Lattiz!
About Lattiz:Lattiz, developed by FrieslandCampina, one of the world’s largest and most innovative dairy cooperatives, is revolutionizing the hospitality industry with its unique milk frothing system. By combining cutting-edge machines with specially crafted milk products, Lattiz delivers consistent, barista-quality milk foam at the touch of a button and offers you the opportunity to be part of bringing this innovation to more cafés, restaurants and hotels

Overall purpose of the role: As a Sales Representative for Lattiz, you will be responsible for driving new business development and expanding existing partnerships within the Horeca, Convenience, and Coffee market. With a strong hunting mindset, you identify potential opportunities, approach key decision-makers, and develop them into long-term, profitable relationships.Your focus will be on high-traffic coffee locations operating in organized formats – such as clusters or chains under one owner with between 5 to 50 outlets. Leveraging your market knowledge and network, you will position Lattiz as the preferred solution and ensure strong visibility in this competitive space.
As a native German speaker with excellent English skills, you are comfortable operating in an international environment while also bringing a deep understanding of the local market. This role is perfect for someone who thrives in a fast-paced Horeca environment, loves engaging with people, and is motivated by making a real impact on sales performance and customer connection.

Key Accountabilities:

• Win new businesses and proactively identify, target, and acquire new accounts within the Horeca, Convenience, and Coffee markets
• Grow existing partnerships and expand Lattiz’s footprint across multiple locations within existing partner networks
• Deliver sales targets through a proactive hunting approach, structured account planning, and consistent pipeline management
• Leverage market knowledge & network to identify opportunities, track competitor activity, and strengthen Lattiz’s position in the coffee market
• Represent the brand at customer meetings, trade events, and industry forums, ensuring professional and impactful presence

Person Specification:

• Experienced Sales Representative or Account Manager, ideally within the Horeca, Convenience, or Coffee market
• Ideal for someone ready to step up into a bigger commercial role
• Proactive, target-driven personality with a strong ability to identify, approach, and convert new business opportunities
• Solid understanding of the coffee industry, Horeca sector, and convenience channels; an existing network in the market is a strong advantage
• Strong interpersonal and negotiation skills
• Independent, structured, and able to manage a sales pipeline effectively, while staying flexible in a fast-moving environment
• Confident and professional in customer interactions and industry events, representing Lattiz with energy and credibility
• Native-level German with excellent English communication skills (spoken and written)
• Valid driver’s license required; willingness to travel regularly within the assigned region West Germany

What Do We Offer:

• Full time- 37.5 hrs , 5 days per week ,9am-5.30pm
• 6 months fixed term contract
• 2500-3000€ monthly salary plus uncapped commission structure
• Must be fully flexible between Mon-Sat
• Regular travel across the west of Germany, inc. Friesland Campina head office in Netherlands
• Must have a valid German driving license, car will be provided
• Mileage and travel covered within budget