Digital Marketing Specialist

Who We Are

Founded in 1926, the Colonial Williamsburg Foundation is a private, not-for-profit educational, historic, and cultural institution that owns and operates one of the largest and best-known museum complexes in the world. Our mission is “that the future may learn from the past” through preserving and restoring 18th-century Williamsburg, Virginia’s colonial capital. We engage, inform, and inspire people to learn about this historic capital, the events that occurred here, and the diverse peoples who helped shape a new nation.  

Today, Colonial Williamsburg is the largest living history museum in the U.S. The Historic Area is the 301-acre restored colonial capital with 89 original buildings and 525 buildings reconstructed to how they appeared in the 18th century through extensive archaeological, architectural, and documentary research. The Historic Area is staffed by highly trained, historically dressed interpreters and expert tradespeople who bring the 18th century to life. The Foundation also owns and operates two world-class museums, the DeWitt Wallace Decorative Arts Museum, and the Abby Aldrich Rockefeller Folk Art Museum, The Bob and Marion Wilson Teacher Institute, and a renowned research library, the John D Rockefeller Jr Library.

Additionally, Colonial Williamsburg is home to five world class accommodations at the Williamsburg Inn, Williamsburg Lodge Autograph Collection, the Griffin Hotel, the Williamsburg Woodlands Hotels and Suites and the unique Colonial Houses in the Historical Area. Visitors may also indulge in food and drink at our many on site restaurants and taverns that blend a historically inspired dining experience with today’s evolved tastes. Each year over 5 million people visit Williamsburg and another 20 million engage with us digitally.

About The Position

The Digital Marketing Specialist will support and/or execute the marketing strategy for the Colonial Williamsburg Foundation. The ideal candidate will be a talented, driven marketer, experienced in successful digital campaigns utilizing the integrated marketing model. This position will be responsible for supporting marketing initiatives through the website, email, and digital channels. This position will lead marketing efforts with the events management system, including oversight of digital event entry and associated marketing campaigns. The Digital Marketing Specialist will work collaboratively with members of the Marketing team and across the enterprise to execute marketing campaigns driving awareness, conversions, lead generation, sales, and fundraising.

Main Duties:
• Support the technical build-out and implementation of website pages, email, external calendar management, and digital marketing campaigns.
• Collaborate with cross-functional stakeholders to support and execute email campaigns, including the content planning, template designs, calls-to-action, and website landing pages for segmented marketing campaigns to drive customer acquisition and revenue.
• Ensures optimization of website through tagging, search engine optimization, and keywords.
• Copy editing and image selection for peer-entered events via the Events Management System, ensuring adherence to timelines, SEO optimization, and brand style.
• Assist Foundation Marketing & Outreach team with content development to include creating content for web, social, and email, maintaining brand awareness on partnership websites, onsite collateral, and guest orientation both onsite and online.
• Works collaboratively with Sr. Brand Manager to ensure brand consistency in text and imagery across digital collateral.
• Provides support as need to colleagues within the marketing team, including Associate Vice President of Marketing.

• Required Education and Experience:
• • Bachelor's degree in a marketing, communications, or business-related field and/or experience from which comparable knowledge, skill and abilities have been attained.
• • Superior attention to detail.
• • Exceptional writing abilities and presentation skills.
• • Familiarity with creative platforms such as Canva, YouTube, and Adobe creative suite.
• Preferred Qualifications:
• • Functional knowledge of SEO/SEM best practices.
• • Background and interest in U.S. history.

Key Skills / Competencies:

• Knowledge of web design, development, and implementation, including basic composition, page layout, and presentation packages
• Demonstrated experience in a fast-paced, high-volume communications, marketing, or public relations function with strong cross functional partnership experience and knowledge of digital marketing and communications best practices.
• Skilled at building and maintaining collaborative relationships.
• Demonstrated organizational skills, detail oriented, ability to handle and prioritize multiple projects with multiple stakeholders.
• Driven to meet deadlines.
• Positive interpersonal skills, critical thinking, flexibility and initiative.
• Proficiency with HTML and Content Management Systems
• Experience using Email Service Provider (ESP) tools

Typical Work Schedule:   8:00AM - 5:00PM

This is a non-exempt position, eligible to receive overtime in accordance with the Fair Labor Standards Act (FLSA). This position may be subject to overtime during high peak times, etc. as directed and approved by the supervisor.

***Must reside in or be ready to relocate to Virginia***