OPC Marketing Manager

Company Description

Westgate Resorts is the largest privately held timeshare company in the world, with 60+ resorts in top destinations like Orlando, Las Vegas, Gatlinburg, Park City, and Myrtle Beach. Recognized by U.S. News & World Report as one of the Best Companies to Work For, we’re committed to creating a supportive, rewarding workplace where our 9,000 Team Members can grow and thrive.

Since 1982, we’ve delivered unforgettable vacations through exceptional service, innovation, and community engagement. With the recent addition of VI Resorts by Westgate, our footprint now includes the Pacific Northwest, Hawaii, Canada, and Mexico. Join us and be part of a team that values passion, integrity, and excellence—where your work helps create memories that last a lifetime.

Job Description

The primary purpose of the OPC Marketing Manager role is to grow and improve team production while fostering positive relationships with Marketing Coordinators, Location Managers, and on-site personnel.

As an OPC Manager, you will:

• Build strong relationships with Marketing Coordinators, ensuring they feel supported and satisfied with CFI’s efforts.
• Ensure all Marketing Coordinators properly check in and out of their shifts and are scheduled effectively.
• Monitor availability of tour flows across resorts and direct tours accordingly.
• Track open shifts and proactively work to fill them.
• Verify that Marketing Coordinators are professionally attired and equipped with brochures, signage, and promotional materials.
• Maintain clean, well-kept, and properly signed booths at all locations.
• Monitor for and address any unauthorized activity in booths (e.g., selling tickets, incorrect maps, unauthorized resort promotions).
• Assist with processing refunds for guests and Marketing Coordinators, and quickly identify potential issues when cancellations exceed normal levels.
• Actively encourage Marketing Coordinators to generate referrals and consistently recruit new talent.
• Establish and maintain strong relationships with location management.
• Mediate and resolve conflicts between Marketing Coordinators, location staff, and guests.
• Ensure Marketing Coordinators follow company guidelines and that locations are satisfied with our efforts.
• Promptly escalate any incidents that could negatively impact CFI to management, along with recommended solutions.
• Communicate updates to Marketing Coordinators regarding qualifications, resort times, transportation, gift offers, new programs, or contests.
• Provide ongoing training to Marketing Coordinators, coaching them on presentation and closing techniques, and sharing new ideas.
• Monitor performance metrics for each Marketing Coordinator, including VPG, cancellations, refunds, NQs, and no-shows.
• Partner with the Training Department to support underperforming Marketing Coordinators and improve their results.
• Audit Marketing Coordinators’ payroll statements to ensure accurate pay, resolve chargeback errors, and correct VPG rates.
• Stay informed on competitor activity, including gift offers, qualifications, locations, compensation rates, and new programs that could impact CFI.
• Identify new or changing locations that may provide growth opportunities for CFI.
• Supervise one subordinate supervisor.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Skills & Knowledge

• Bachelor’s degree or 1–2 years related experience/training (or equivalent).
• Strong leadership, coaching, recruiting, and team development skills.
• Proficiency with word processing and spreadsheet software.
• Excellent communication and interpersonal skills.
• Self-starter who works well independently and with others.
• Highly organized, detail-focused, and accurate.
• Ability to meet deadlines and manage multiple priorities.
• Knowledge of marketing operations, guest flow, and competitor practices.
• Skilled in training, performance monitoring, and driving results.

Additional Information

Why Westgate?

• Comprehensive health benefits – medical, dental and vision
• Paid Time Off (PTO) – vacation, sick, and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy, and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life, Disability, Accident, Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e., hotels, cruise, resorts, restaurants, entertainment, etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other protected status under federal, state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process, please email WGAccommodations@wgresorts.com with the job title and the location of the position for which you are applying.