Head of Digital Platforms

Job Type: Full-Time

Position: 1 (Exempt)Location: Columbia, MD (Hybrid)

Reporting to: Head of Digital and Insights

About Us

At Tate we are passionate about everything we do. As an independent brand operating within Kingspan Group, a global plc group of companies, Tate has been recognized worldwide as an industry leader in the development and manufacture of data center infrastructure solutions and commercial office raised access floors, for over 60 years.  With revenues of over $600m and growing, Tate plays a pivotal role in offering expertise in cutting edge design engineering to craft solutions, by working collaboratively with clients as a trusted partner. 

Tate continues to grow and expand, operating multiple manufacturing and commercial sites across the US, Europe, the Middle East, Asia, and Australia. We are excited about our fresh, dynamic, and inclusive team of experts working on new innovations and forward-thinking designs, as we remain a market leading player within our industry. We continue to invest heavily in the best available manufacturing tools and equipment needed to adhere to Tate’s world class standards and in keeping with our Planet Passionate sustainability strategy, our focus is on having minimal climate impact.

We are excited to potentially welcome you as part of our team as we continue to grow on a worldwide scale.

About The Role

We are seeking a highly skilled and forward-thinking Head of Digital Platforms to lead our digital estate with the right platforms, processes, and innovations.

This role will be responsible for managing our website portfolio, rolling out our CMS across new acquisitions, overseeing our marketing technology stack, and continuous optimization of our digital platforms. You will also champion the use of AI, intelligent search, and emerging technologies to improve user journeys, website experience, and operational efficiency.

You will play a pivotal role in bridging technical solutions with business needs — working closely with stakeholders across the organization to understand use cases, align priorities, and deliver impactful digital solutions. With a team of digital marketers reporting into you, you will provide leadership, guidance, and enablement while ensuring operational excellence.

What You’Ll Do

Website & CMS Ownership

• Lead the strategy, governance, and optimization of the company’s website estate.
• Oversee rollout of the CMS to newly acquired businesses, ensuring alignment to brand, compliance, and best practices.
• Drive a continuous improvement plan across websites to enhance user experience, SEO, accessibility, site search, and performance.

Digital Technology, AI & Innovation

• Own and manage the digital marketing technology stack (CMS, analytics, automation, personalization tools, etc.).
• Evaluate and onboard new vendors, solutions, and innovations — with a focus on AI-driven experiences, advanced search capabilities, personalization, and content optimization.

Stakeholder Partnership & Enablement

• Work closely with Regional Marketing teams to capture regional needs and deliver relevant digital solutions.
• Collaborate with Divisional IS to ensure robust integration, data governance, and security.
• Partner with the divisions to translate business requirements into scalable digital solutions.
• Ensure digital operations are scalable, secure, and compliant with data and governance standards.

Leadership & People Management

• Manage, mentor, and grow the Digital Marketing Manager and Digital Marketing Executive.
• Foster a culture of innovation, experimentation, and customer-first digital thinking.
• Partner closely with the Director of Digital & Insights to shape long-term digital strategy.

Additional Expectations

• Remain compliant with the Code of Conduct and Policies which includes the Kingspan Group Compliance Policy.
• Ensure that all duties related to product compliance are adhered to in accordance with the Product Compliance Policy, Laws, Regulations, and market demands.
• Responsible for all tasks to achieve compliance goals and demands of the Compliance Management System.
• Must raise concerns related to the Compliance Management System to their supervisor, manager, or any member of the Leadership Team, or through the confidential whistle blower service.

What You’Ll Bring

• Proven track record in digital platform management, ideally covering both websites and customer portals.
• Strong experience in CMS rollout, website governance, and optimization programs.
• Knowledge of AI-driven search, personalization, and UX innovation.
• Hands-on experience with digital marketing technologies (CMS, analytics, automation, ABM tools etc.).
• Demonstrated ability to work cross-functionally with Marketing, IS/IT, and other key stakeholders
• Strong vendor management, project management, and change management skills.
• A track record of managing and developing teams.

Employee Benefits

• Career Scope and Advancement: As we grow, new positions and career opportunities arise, offering accelerated paths for the right candidates, locally and globally.
• World of Wellness Philosophy: We empower you to take charge of your health and well-being. You’ll have access to a wide range of medical, dental, and vision benefits, along with personalized guidance from a “Health Advocate.” We also offer other supplemental options, including 401k, legal, disability, and theft insurance, to ensure your financial wellness.
• Corporate Social Responsibility: Through Planet Passionate we are determined to reduce our manufacturing carbon (CO2e) emissions to as close to zero as technically possible, together with halving carbon intensity in our primary supply chain. We are very involved in our community, and you will have ample opportunities to support us in creating a better world.
• Skills Development: Given the dynamic pace of our business and a strong collaborative environment, your new role will be diverse and multifaceted – allowing you to be more versatile and develop a broader skill set.
• Mentorship and development: At Tate, we don’t believe in hierarchy, we work together as one team for one common goal. You will have access and exposure to our senior leaders and experts for learning in your role, and additionally mentorship for the future.
• Culture: We have a great team culture, highly collaborative, supportive, and social. Together we innovate, collaborate, take ownership, and strive for excellence.

Tate is an equal-opportunity employer. We encourage applications from candidates of all backgrounds and experiences.

Stay connected with us on LinkedIn for insights into life at Tate. Join us in our mission to make a difference through exceptional solutions.