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Director/Associate Director, Business Development

NielsenIQ.com

Office

Petaling Jaya, Selangor, Malaysia

Full Time

Company Description

At NIQ, our obsession in helping our clients to grow through a comprehensive understanding of consumer behavior leveraging on the ongoing innovation in technology is what motivates us. Our work helps our clients set growth strategies and determines what products or services you ultimately see in the market and how our clients drive their marketing and trade strategies. 

Job Description

  • Responsible for an annual revenue target to be executed / developed through new business in the year.  
  • Work together with Vertical Leaders / Customer Success Teams and independently identifying and addressing client’s business issue or project brief, with the support from the technical teams proposing the right & relevant solution (i.e. type of consumer study, data collection approach, research design, timeline and investment). This includes developing & presenting the proposed solution to clients.  
  • Take lead on proactive client engagement, identifying the right decision makers within the targeted companies and maintain a relationship with prospective clients with the aim to become a trusted advisor, thus gaining more business opportunities.  
  • Maintain an accurate and up to date knowledge on research techniques and applications; eager to learn about value added analysis to properly answer client’s key research objectives.   
  • Demonstrate willingness and ability to think about the client's business and take concrete steps towards building knowledge about a key industry vertical and also Consumer Insights Solution.  
  • Ensure the vertical leaders and customer success teams have a full understanding of the prospective client’s requirements to ensure we deliver quality outputs and achieve high CSAT results  
  • Ensure the right costing and margin of all out going proposals 
  • Support in Marcoms and create email campaigns via Sales Loft 
  • Full compliance with our costing, leads, pipeline and revenue systems in timely manner 

Qualifications

  • Bachelor’s Degree or equivalent with minimum 8+ years’ experience in business development/ account management 
  • Candidates must have proven experience in market research.
  • Well versed with Quantitative research, analytical, interpersonal and problem-solving skills  
  • Excellent client management and relationship building skills and ability to converse with mid-level stakeholders in client organization.  
  • Proficient in Microsoft Excel & PowerPoint, familiar with Sales Loft, PBI, Salesforce alike  
  • Ability to draw insights and good story telling skills  
  • Excellent written & verbal communication skills 

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

About Niq

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

  • For more information, visit NIQ.com
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  • Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Director/Associate Director, Business Development

Office

Petaling Jaya, Selangor, Malaysia

Full Time

September 24, 2025

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NielsenIQ

NielsenIQ