Senior Manager, Account-Based Marketing (ABM)

We're transforming the trillion-dollar world of in-person sales by capturing and analyzing a never-before-digitized dataset: face-to-face conversations. While the tech world obsesses over digital interactions, most of our economy still runs on millions of in-person sales and service conversations happening daily across the U.S. Unlike Zoom calls, these conversations weren't historically recorded – leaving petabytes of rich data untapped. Until now.

Companies in hundreds of industries rely on frontline salesforces working in-person, yet they've operated with zero visibility into these critical customer interactions. Meanwhile, sales productivity follows a stark Pareto distribution – the vast majority of commissions accumulate to a small percentage of top performers, leaving millions of salespeople struggling to achieve financial freedom.

With Siro, we're democratizing sales excellence. Our customers see their reps closing up to 40% more deals, all while gaining unprecedented insights from field conversations.

We've built an intelligence platform that captures, processes, and derives actionable insights from in-person sales and service conversations. Our customers span diverse industries – home improvement, home services (HVAC, plumbing), retail, B2B distribution, insurance, hospitality, and more.

With over $75M in backing from world-class investors, we're on a mission to make field sales the most accessible path to financial freedom.

Our product is already making waves - 4.8 stars on the App Store (700+ ratings), 5.0 stars on G2 (25 reviews), and partnerships with industry leaders like ServiceTitan (NASDAQ: TTAN).

We are seeking a Senior Manager of Account Based Marketing to design, develop, and execute on Siro’s account-based marketing strategy, targeting high-potential, enterprise level accounts that align with our strategic growth goals. The person in this role will:

• Own and execute end-to-end ABM campaigns targeting strategic accounts, using channels like paid media, email, content, direct mail, and events.
• Be a true partner with Sales to drive account engagement strategies and align on conversion goals. Be part of their team and know their accounts.
• Create personalized digital experiences, including landing pages and tailored content, and implement multi-channel campaigns that resonate with key decision-makers.
• Collaborate closely with Sales and Marketing teams to develop comprehensive account plans, including account-specific research, events, and follow-up strategies.
• Optimize tech stack and systems for targeting, automation, and measurement.
• Launch, measure and iterate at a high velocity.

Requirements

• 5–8+ years of Marketing, Sales, or GTM Ops experience.
• Strong track record of building creative, successful ABM campaigns.
• Proven ability to partner with sales and work cross-functionally in fast‑paced environments.
• Excellent analytical skills, comfortable working with data and metrics to measure campaign effectiveness, drive decisions, optimize performance.
• Deep knowledge of marketing and sales tools (CRM, marketing automation, ABM platforms, intent data tools, ad platforms).

Why Join Siro As A Senior Manager, Abm?

• Brand new function — build your ideal technology stack and ABM processes
• VERY high willingness to test & experiment
• Key role in our enterprise expansion plan

At Siro, we are committed to creating a diverse and inclusive environment where all people feel that they are equally respected and valued, whether they are applying for an open position or working at the company. We provide equal employment opportunities to all applicants without regard to race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.