Senior Manager, Ticketing & Sales Enablement

The Senior Manager, Ticketing & Sales Enablement is responsible for enhancing and executing ticketing strategies to maximize sales and service activities to drive ticket revenue. This position will also support the strategic development of electronic sales, engagement campaigns, and market strategy to achieve and exceed all organizational revenue goals. 

• ESSENTIAL FUNCTIONS:
• The Senior Manager, Ticketing & Sales Enablement will have daily responsibilities including, without limitation, to the following:
• Develop, oversee and implement sales enablement strategies that align with overall business objectives and drive ticketing revenue growth
• Select, implement, and manage sales enablement tools and platforms to enhance sales and service productivity and track performance
• Analyze sales/service data, metrics, and KPIs to evaluate the effectiveness of enablement initiatives and identify opportunities for optimization
• Streamline and optimize the sales/service processes to improve overall team efficiency and effectiveness
• Assist in campaign management and reporting to ensure success of initiatives
• Stay informed about market trends and product offerings to ensure the organization remains at the forefront of new market opportunities   
• Manage and oversee ticket sales across multiple secondary platforms including online and third-party agents
• Collaborate with the analytics and sales/service teams to create internal and league-required ticket revenue reports    
• Identify and implement new innovative initiatives to improve the efficiency of teams
• Oversee and manage the Lions Perks program to enhance fan engagement and loyalty
• Analyze and provide support for ad hoc ticketing initiatives as directed by management
• Support email/electronic sales campaigns and communication to support sales engagement initiatives in a collaborative manner with various departments
• Assist the Ticket Technology Department with initiatives focused on ticketing technology and other customer-facing platforms across departments
• Maintain flexibility and adaptability to manage multiple deadlines in a fast-paced environment           

Nonessential Functions:

• Analyze the ticketing marketplace to assist management in product mix and pricing decisions                                                                                                                                                     
• Ensure CRM/ticketing technology is being properly integrated with ticketing system utilized by Membership Sales & Service Department
• Research industry best practices evaluate opportunities to utilize and implement when appropriate
• Apply a solutions-oriented approach that emphasizes creativity and strategic thinking
• Participate in meetings with sales & service leaders to exchange information
• Demonstrate motivation, reliability, and the ability to work independently as well as collaboratively with the team
• Maintain professionalism when communicating with internal and external contacts
• Accurately and efficiently meet deadlines while maintaining strong attention to detail
• Gather and analyze information to develop solutions quickly and effectively
• Adjust work schedule to meet departmental demands
• Will keep appropriate information confidential
• Accept other responsibilities and duties required by the supervisor consistent with the objectives and essential functions of this position, such responsibilities shall be incorporated into the position description if they are ongoing
• Advise supervisor if actual practice (activity) begins to deviate significantly from specified essential functions 
• Provide status reports on achievement levels, call frequency, and implementation of key initiatives                                                                                                                                                                                                                                                                     

Qualifications/Requirements:

• Bachelor’s degree in Business, Economics, Statistics or related field required
• Minimum 6 years of experience in ticketing support required, experience in NFL Ticketing and analytics is preferred
• Flexibility and readiness to work on demand in a high-energy environment
• Ability to manage a demanding schedule and competing deadlines
• Strong Proficiency with Microsoft Office, CRM and a ticketing platform preferred with the ability and willingness to learn new programs
• Experience working with ticketing systems                                                                                                           
• Knowledge of current and emerging ticket sales technologies                                                                   
• Results driven and demonstrate a competitive nature regarding personal goal setting, achievement, and the ability to consistently deliver
• Highly motivated strategic leader who is a self-starter                                                                                 
• Exceptional organizational, planning, project management, time management and administrative ability
• Effective communication skills, both verbal and written
• Strong interpersonal and customer relationship building skills
• Possess a high level of poise and professional demeanor
• Willingness to adjust schedule as needed to meet work goals and time constraints, including working nights, weekends, and holidays as football schedule directs
• May require work out of both the Ford Field Office and the Meijer Performance Center
• A valid Driver’s License and safe driving record