Assistant Manager, Partnership Marketing

We are seeking an enthusiastic and detail-oriented Marketing Manager to support our loyalty program initiatives. You will work closely with the Marketing Manager to develop strategies that enhance customer retention and drive engagement.

Key Responsibilities:

• To take ownership in the development and execution of loyalty program strategies to drive for membership acquisition, retention and engagement to achieve business goals.
• Identify and engage suitable partners to deliver members’ privileges that’s aligned with the company goals and values.
• Analyze customer data to identify trends and opportunities for program enhancement.
• Collaborate with cross-functional teams to ensure seamless program implementation.
• Monitor and report on program performance metrics and make recommendations for improvements.
• Conduct market research to stay informed on industry trends and competitor programs.
• Work closely with the data team and IT on UX/UI enhancements for the member journey on the app

To Succeed In This Role:

• Bachelor’s degree in Marketing, Business Administration, Communications or a related field.
• 6+ years of experience in marketing, preferably in loyalty programs or customer engagement. Event, eCommerce experience are a plus
• Strong analytical skills with the ability to interpret data and generate insights.
• Knowledge of Tableau, GA is a plus
• Experience in using the latest digital technologies, such as Canva, AI Midjourney, video editing tools, AEM, Magento, and virtual event platforms, are an advantage
• Good command of both written and spoken English and Chinese
• Open-minded, Well-organized, independent, good team player, able to work under pressure and meet deadlines
• More experience will be considered for the Marketing Manager position
• Immediately available is preferable

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