Principal, Business Marketing (Programmatic)

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.   

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” 

Role Overview

This role works closely with programmatic and other partners where it is critical to understand and optimize audience, placement and creative strategies. On top of these strategies, the most important drivers of results is cross-team collaboration where this role is expected to work with diverse teams like business, engineering, data analytics and so on to drive results. This requires a deep understanding on a mixture of technical topics like fraud installs, MMP tracking, product feed and business topics like margins, and categories.

What You Will

• Display Advertising Management:
• Data Analysis and Reporting:
• Collaboration and Communication:
• Design, implement, and optimize display advertising campaigns on DSP platforms such as Criteo, Appier, and other programmatic partners and improve ROAS performance. 
• Conduct audience analysis to ensure campaigns target the most relevant audiences at the most relevant frequency using the most relevant creatives.
• Conduct placement analysis to understand where Coupang's creatives are most effective.
• New Customer Acquisition: Develop and execute strategies to attract new customers and increase conversion rates.
• Analyze new customer behaviors and needs to adjust advertising content and delivery strategies.
• Monitor and report on new customer acquisition performance and make recommendations for improvement.
• Monitor campaign performance using a variety of analytics tools (such as MMPs, Google Analytics and other internal tools).
• Generate regular reports providing in-depth insights into campaign performance.
• Develop and adjust marketing strategies based on data analysis and business inputs.
• Strong understanding of MMPs and related topics e.g. install fraud. Strong undertanding of product feed and related topis e.g. automation, image improvement and other algorithms.
• Work closely with internal teams and external partners to ensure advertising campaigns are aligned with the overall marketing strategy.
• Provide professional advice and training to help team members enhance their skills.

Basic Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• At least 8 years of display advertising management experience, particularly on Criteo, and Appier platforms.
• Excellent communication and collaboration skills, capable of working in a fast-paced environment.

Preferred Qualifications

• Innovative thinking, with the ability to develop and implement effective marketing strategies.
• Experience in the e-commerce industry a plus

Recruitment Process and Others  

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. 
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details To Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled. 
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. 
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:  

https://www.coupang.jobs/privacy-policy/​