Principal, Biz Marketing (Display Ads)

Company Introduction

Coupang is reimagining the shopping experience with the goal of wowing each customer from the instant they open the Coupang app to the moment an order is delivered to their door.  

Our services in Taiwan include “Rocket Delivery” which offers next-day delivery for a wide selection of items at affordable prices, “Rocket Overseas” which offers free international delivery on millions of best-selling products from Korea, the U.S., and beyond.   

We are looking for talents to help us lead Coupang’s expansion in Taiwan. This is an exceptional opportunity to become a part of Coupang’s growth in Taiwan and create a world where our customers wonder, “How did I ever live without Coupang?” 

Role Overview

We are looking for candidates have solid, demonstrable experience with performance marketing, display marketing and user engagement. You will collaborate with senior leaders on a daily basis to express new ideas and suggest solutions, develop critical people strategies, and enhance our company culture.

What will you do? 

• Responsible for budget management & steering of your channels
• Develop channel strategy and testing roadmap by collaborating with our publishers and key partners
• Own the relationship with our Meta Client partner team
• Own campaign strategy by optimizing towards different goals (Prospecting, Retargeting, & Acquisition)
• Drive efficiency and deliver on performance targets to deliver on GMV, ROAS & Acquisitions targets
• Your main focus will be managing ads on Meta & other social platforms
• Troubleshoot and resolve all ads-related issues for your channels
• Implement reporting and dashboards that will help you take the right decisions
• Set-up the right tests to measure incrementality of the actions implemented to ensure max efficiency
• Setting up the audience management infrastructure to target the right audience on the right platform 

Basic Qualifications

• Minimum 5 years of experience working in performance marketing
• Paid Social, Display or Programmatic experience is a must
• Strong understanding of incrementality measurement (Geo-lift, Lift studies…) is a must
• Experience in working in a fast-growing environment
• Independent, fast paced, knowledgeable in online marketing for customer engagement
• Strong analytical skills with ability to extract the right insight and information

Preferred Qualifications

• Ability to prioritize work in a complex, fast-paced environment. 
• Tech company or eCommerce background
• Fluency in English
• Ability to work with ambiguous problems 

Recruitment Process and Others  

Recruitment Process

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer 
• The exact nature of the recruitment process may vary according to the specific job and may be changed due to scheduling or other circumstances. 
• Interview schedules and the results will be informed to the applicant via the e-mail address submitted at the application stage. 

Details To Consider

• This job posting may be closed prior to the stated end date for application if all openings are filled. 
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process. 
• Those eligible for employment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment for employment in accordance with applicable laws. 

Privacy Notice​

• Your personal information will be collected and managed by Coupang as stated in the Application Privacy Notice located below:  

https://www.coupang.jobs/privacy-policy/​