General Manager – Emerging Brands

We’re a fast-scaling venture studio with a focus on performance marketing, operating in the highly competitive Crypto and iGaming verticals. With a portfolio of brands spanning multiple markets, we blend editorial expertise with commercial firepower.
We are seeking a General Manager (GM) with strong expertise in SEO to lead growth initiatives in the cryptocurrency and iGaming sectors. The role requires strategic oversight of financial performance, SEO-driven growth, and the ability to manage cross-functional teams within a matrix organization.

Responsibilities

• Financial & Strategic Leadership
• Manage P&Ls and ensure sustainable revenue growth.
• Define and track key performance indicators (KPIs).
• Develop and execute strategies to increase traffic, rankings, and affiliate revenue of our emerging brands.
• Align objectives across multiple reporting lines.
• Lead teams within a matrix structure, ensuring alignment and clear accountability with the domain experts.
• Coordinate with content, product, and marketing teams to deliver SEO-optimized content that drives traffic and conversions.
• Build and maintain relationships with industry stakeholders and partners.
• Represent the brand at relevant industry events and forums.

Requirements

• Proven experience managing P&Ls and achieving growth targets.
• Minimum 3 years in senior management roles, preferably in SEO-driven businesses.
• Strong understanding of SEO, affiliate models, and content strategy.
• Knowledge of cryptocurrency and iGaming markets.
• Experience managing teams in a matrix organization.
• Strong communication and stakeholder management skills.

Find.co is an Equal Opportunity / Affirmative Action employer committed to diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, age, national origin, disability, protected veteran status, gender identity or any other factor protected by applicable federal, state, or local laws.