Product Marketing Manager

Product Marketing Manager

About Aspire

Aspire.io is the world’s first word-of-mouth commerce platform that leverages your brand’s ambassadors, influencers, affiliates, customers, user-generated content, and social ads to accelerate marketing results across paid, owned, and earned channels. Since 2014, Aspire’s industry-leading software platform, combined with our award-winning Agency Services team, has served household names such as M&M’S, Keurig, Samsung, HelloFresh, Dyson, and many other high-growth companies while paying out $100M to creators around the world.

The Role

We’re looking for a detail-obsessed Product Marketing Manager with a strong project management lens to drive our go-to-market motions across Product, Marketing, Sales, Customer Success, and Support. You’ll orchestrate launches end-to-end, own timelines and communications, and produce crisp collateral that enables internal teams and excites customers. If you love bringing structure to complex, cross-functional work and turning features into clear value, you’ll feel right at home here.This role is fully remote with no travel expected.

What You’Ll Be Working On:

• Project manage end-to-end go-to-market plans for product releases and updates, aligning stakeholders across Product, Marketing, Sales, CS, and Support.
• Build and maintain GTM calendars, critical paths, and status reports; drive on-time execution against clear milestones.
• Serve as the central liaison and comms hub for all impacted teams; run briefings, working sessions, reviews, and approvals.
• Author and copy-edit product collateral for internal enablement and external promotion (one-pagers, pitch slides, FAQs, release notes, web/email copy, talk tracks).
• Partner with Product to translate roadmaps and feature specs into positioning, messaging, and launch narratives.
• Coordinate with Demand/Content on campaigns that amplify launches; ensure message-market fit across channels.
• Manage timelines, deadlines, and budgets; escalate risks early and drive resolutions.
• Establish a repeatable GTM playbook with templates, checklists, and RACI; run post-launch retros to capture learnings.

What We’Re Looking For:

• 2-3 years in product marketing or closely related role; B2B SaaS/tech experience preferred.
• Exceptional writing and editing skills; able to craft concise, benefits-led messaging and enablement.
• Highly detail-oriented; thrives on deadlines and holding teams to clear timelines.
• Proven success shipping launches and marketing programs with large, matrixed partners (Product, Performance Marketing, Sales, Finance).
• Strong communicator comfortable influencing senior leaders and facilitating cross-functional decision-making.
• Resourceful problem-solver who can navigate ambiguity and operationalize new processes.
• Adaptable and calm under pressure and shifting priorities.
• Bachelor’s degree required.

Bonus Points

• Familiarity with PM and collaboration tools (e.g. Asana or Jira, Google Workspace, Slack).
• Experience building sales enablement kits and partnering with Revenue teams.
• Comfort with basic metrics and reporting for launch performance.

30/60/90 Day Success

• 30 days: Audit current GTM workflows and assets; publish a standardized GTM checklist and RACI; align on the next two launch calendars.
• 60 days: Ship at least one launch from planning through post-mortem; deliver a core collateral pack and internal enablement brief.
• 90 days: Establish a cadence for status reporting and retrospectives; create a reusable messaging framework and collateral library.

Benefits & Perks

• Comprehensive Benefits – Full health, dental, and vision insurance to keep you covered.
• Remote Work Flexibility – Thrive in a high-energy, high-performing team—all from the comfort of your home. We provide support for your internet and home office setup.
• 401(k) Plan – Save for your future with our 401(k) retirement savings plan.
• Flexible PTO – Recharge and take time off whenever you need with our flexible paid time off policy.
• Paid Parental Leave – Four months of fully paid leave for new moms and dads—one of the best policies in the industry.
• Ongoing Training & Development – We invest in your growth with customized training, coaching, and career acceleration opportunities—while building clearer, more defined career paths. Plus, take advantage of our annual education stipend to keep learning on your terms.
• End-of-Year Break – We typically close between Christmas and New Year’s to give everyone time to unplug and recharge. This may vary by team based on workload and client needs.

The base salary for this role is between $115,000-125,000 and this role is/is not eligible for commission / bonus.

• Please note: The final offer amount will depend on factors like experience, expertise, and location, and may differ from the range above. This range also excludes additional benefits, such as equity, 401(k), and medical, dental, or vision insurance.

Our compensation philosophy: we use a market-based approach to compensation. This means we use a series of compensation tools to help us understand how companies value this role in the U.S. market based on function, level, geographic location, and positions benchmarked against similar-stage growth companies. To comply with local legislation and provide greater transparency to candidates, we share salary ranges on all job postings regardless of desired hiring location. Final offer amounts are determined by multiple factors, including geographic location and candidate experience and expertise, and may vary from the amounts listed above. We have competitive pay bands for all other countries based on market standards.

Equal Opportunity

Aspire is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating a welcoming and inclusive environment for all. Please apply to this role if you feel you are a good fit, regardless of your race, color, religion, gender identity, sex, sexual preference, sexual identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, military status, or any other perceived limiting factor. We welcome applicants from all walks of life.