AVP, Press Relations & Global Communications, rhode

About the Company
e.l.f. Beauty, Inc. stands with every eye, lip, face and paw. Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, pioneering clean beauty brand Well People, Keys Soulcare, a groundbreaking lifestyle beauty brand created with Alicia Keys, Naturium, high-performance, biocompatible, clinically-effective and accessible skin care, and our newest brand, rhode, a line of curated skincare essentials, formulated for a variety of skin types and needs with high performance ingredients, it’s a daily routine that nourishes your skin barrier over time.
In our Fiscal year 25, we had net sales of $1 Billion and our business performance has been nothing short of extraordinary with 26 consecutive quarters of net sales growth. We are the #2 mass cosmetics brand in the US and are the fastest growing mass cosmetics brand among the top 5. Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last six fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Visit our Career Page to learn more about our team: https://www.elfbeauty.com/work-with-us
As the Associate Vice President of Press Relations and Global Communications, you will play a pivotal role in shaping and amplifying the brand's voice on a global scale. This is a rare opportunity to define and lead a comprehensive communications strategy that extends far beyond traditional PR, building deep emotional resonance with our community and creating a consistent, compelling narrative across every touchpoint. From brand storytelling and thought leadership to press relations and cultural moments, you will own the messaging that brings our brand’s vision to life and cements our position as a modern icon in beauty and lifestyle. We’re seeking a visionary communications leader who moves at the speed of culture and understands how to craft narratives that not only capture attention but build lasting brand equity.

What You'Ll Do

• Lead the development and execution of a global communications and PR strategy that brings our leadership & founder’s vision and brand values to life across all channels.
• Own and evolve the brand narrative, messaging architecture, and storytelling frameworks to drive consistency and impact across press and owned media.
• Define and oversee major brand narratives, product launches, and cultural moments, crafting stories that resonate with both media and consumers.
• Collaborate cross-functionally with marketing, brand, creative, and executive teams to align communications with broader business goals.
• Serve as a strategic partner to leadership and the founder, providing media training, executive thought leadership support, and high-level narrative development.
• Monitor cultural trends and media landscapes to identify opportunities for brand relevance and storytelling innovation.
• Oversee global agency network and expansion in line with rhode’s growth goals. Serving as the key internal resource for all.
• Manage executive reporting and tracking across all PR and comms.

What You'Ll Bring

• Bachelor's degree in communications, public relations, or other related field
• 15+ years of experience in global communications, public relations, or brand storytelling, ideally within fashion, lifestyle, beauty, or a culturally driven brand.
• 8+ years of experience leading communications teams or managing high-impact projects across regions or channels at a global scale.
• Proven success in shaping brand narratives that build cultural relevance, community connection, and business impact.
• Strong aesthetic and editorial sensibility with the ability to translate brand DNA into compelling stories.
• Deep understanding of media strategy, new media ecosystems, and narratives in both traditional and digital spaces.
• Exceptional written and verbal communication skills, with experience developing press materials, talking points, and executive messaging.
• Ability to manage multiple projects, partners, and timelines simultaneously with clarity and precision.
• An entrepreneurial mindset, you thrive in a fast-paced, high-growth environment and are energized by building something never been done before.
• Passion for community-driven and founder-led brands and products.

Other Details For Consideration

• Location for Position: Los Angles or remote
• In-office requirement: If located in LA, 3 days a week
• Reports to: VP of Global Marketing
• Salary range budged for position: $180K-200K

This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
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