Lifecycle Marketing Manager

About Datacamp

DataCamp's mission is to empower everyone with the data and AI skills essential for 21st-century success. By providing practical, engaging learning experiences, DataCamp equips learners and organizations of all sizes to harness the power of data and AI. As a trusted partner to over 17 million learners and 6,000+ companies, including 80% of the Fortune 1000, DataCamp is leading the charge in addressing the critical data and AI skills shortage.

About The Role

We’re looking for a hands-on, detail-oriented Lifecycle Marketing Manager to execute, refine, and optimize multi-channel communications that help learners start, stick with, and succeed on DataCamp. Operating at meaningful scale (150+ automated email programs and millions of monthly sends), you’ll partner with the Director of Lifecycle Marketing on campaign strategy while fully owning flawless execution of our test‑learn‑optimize roadmap, the newsletter and blast calendar. This is an individual contributor role with an execution‑forward remit.

If you love turning insights into shipping programs across email, mobile push, web push, and in‑app notifications, we’d love to meet you.

About You

At DataCamp, we seek individuals who embody our core values of data-driven decision-making, action, transparency, ownership, and customer focus. You thrive in a fast-paced, high-performing environment and are driven by a passion for making a meaningful impact. You're adaptable, embracing change and ambiguity with enthusiasm. Your initiative and entrepreneurial spirit push you beyond just meeting targets—you aim to understand the "why" behind our goals and take ownership to drive the business forward. You’re a collaborative team player who values transparency and always seeks to improve and innovate. If this sounds like you, we encourage you to apply!

Responsibilities

• Ensure flawless campaign production with rigorous QA across builds, rendering, links, and tracking to maintain the highest quality standards.
• Personalize at scale: use behavioral and lifecycle signals to deliver dynamic content, branching logic, and targeted eligibility rules.
• Plan & ship lifecycle campaigns across email, mobile push, in‑app, and browser notifications for Free registered, B2C, B2B, and Academic subscribers.
• Support the experimentation roadmap for CRM channels: build a hypothesis backlog, design A/B/n and holdout tests, document results, and translate insights into roadmap decisions.
• Manage the comms calendar for weekly email newsletters and cross-channel communications; manage timing and frequency to minimize overlap and maximize impact.
• Design and improve automated journeys in partnership with senior team members across onboarding, activation, habit formation (e.g., streaks), re‑engagement/win‑back, cross‑sell/upsell, and renewal/churn prevention.
• Safeguard deliverability & compliance: maintain list hygiene and monitoring; follow GDPR, CCPA, CAN‑SPAM, and PECR.
• Leverage automation & AI: prototype low‑code automations (e.g., n8n or Make.com); use modern AI tools responsibly to accelerate copy ideation, variant generation, and analysis while upholding brand and privacy standards.
• Collaborate cross‑functionally with Product, Product Marketing, Data/Analytics, Content, Brand/Design, Paid, and Sales/CS (B2B) to align audiences, messaging, and measurement.

Qualifications

• Bachelor’s Degree in Business, Marketing, STEM or related field.  
• 2-3 years related work experience.
• Experience with Customer.io or other email systems (Iterable, SFMC, Braze) and managing multichannel CRM campaigns.
• Working understanding of HTML + Liquid.
• Strong attention to detail with a commitment to flawless execution.
• SQL knowledge with the ability to independently pull data and generate reports.
• Data-driven and analytical.
• Strong project management - highly organized and able to efficiently coordinate multiple projects and contributors.
• Self starter with a strong sense of ownership and accountability.

Why Datacamp?

Joining DataCamp means becoming part of a dynamic, creative, and international start-up. Here are just a few of the reasons why you’ll love being on our team:

• Exciting challenges: Face new technical challenges daily, keeping your work engaging and rewarding.
• Competitive compensation: We offer a competitive salary with attractive benefits.
• Flexibility: Benefit from flexible working hours because the future is flexible! 
• Continuous learning: Access a yearly learning budget for conferences & training to support your professional growth.
• Global retreats: Participate in international company retreats, fostering a global team spirit.
• Equipment: Yearly refreshment of your IT Equipment budget for your home working setup.
• Amazing team: Collaborate with a truly exceptional team—seriously, we’re awesome!