Merchandising Specialist

Main Purpose:

Function:

Responsible for promoting PUMA Energy products and services by creating and delivering educational creative material; ensuring that a proper level of stock is maintained and that merchandise is displayed appropriately.

Knowledge Skills And Abilities, Key Responsibilities:

Key Responsibilities:

1- Product Assortment & Planning

• Analyze sales data, market trends, and customer preferences to curate product assortments.
• Collaborate with buyers and suppliers to select products aligned with brand strategy and target audience.
• Plan inventory levels to balance demand forecasting and budget constraints.
• Tracking monthly sales target compliance per store.
• Developing action plans per store based on identified opportunities: sales, processes, training.

2- Visual Merchandising & Presentation

• Design and implement in-store or online product displays to maximize visual appeal and sales.
• Create guidelines for product placement, signage, and promotions
• Ensure consistency with brand aesthetics and marketing campaigns.

3- Inventory Management

• Monitor stock levels, track sell-through rates, and coordinate replenishment to avoid overstock/stockouts.

4- Pricing & Promotions

• Recommend pricing strategies based on competitor analysis, margins, and sales goals.
• Execute markdowns, discounts, or bundle deals in collaboration with the marketing team.

5- Sales Performance Analysis

• Generate reports on product performance
• Identify opportunities to cross-sell or upsell complementary products.

6- Vendor & Cross-Functional Collaboration

• Liaise with suppliers to ensure timely deliveries and resolve inventory discrepancies.
• Partner with marketing, sales, and retail teams to align merchandising with campaigns and events.

7- Market Research

• Track industry trends, competitor activity, and consumer behavior to inform product strategies.

8- Processes & Audits

• Plan store visit schedule across the chain.
• Develop action plans for identified opportunities, ensure follow-up and closure of open points.
• Ongoing staff training in stores to strengthen operational knowledge, best practices, and supervision of brand standards compliance.

Requirements:

Experience:

• Retail experience or formal visual merchandising training.
• Solid understanding of marketing principles and retail merchandising fundamentals.

Skills:

• Ability to achieve goals and meet deadlines independently.
• Communication: Ability to negotiate with vendors and present data-driven recommendations
• Detail-Oriented
• Expertise in planning, project management, and time management.
• Fluent in English
• Knowledge of market studies and consumer trends.
• Proficiency in MS Office (Word, Excel, PowerPoint).
• Strong organizational skills with a focus on efficiency.

Competencies:

• Exceptional communication skills, maintaining professionalism at all times.
• High attention to detail and ability to follow both written and verbal instructions.
• Results-driven with the ability to focus on achieving measurable outcomes.
• Self-reliant and self-motivated with a strong drive to succeed.

Key Relationships And Department Overview:

• Internal - HR Manager, Marketing Supervisor, store operations.
• External – Third party vendors, agencies.