Social Media Specialist - Hybrid

Company Description

As a leading healthcare education organization, Unitek Learning’s family of schools helps thousands of students launch and accelerate their careers every year. As a rapidly growing and highly successful company, Unitek is also a great place to pursue a rewarding and challenging career. We offer a competitive salary, generous benefits, unlimited growth potential, and a collegiate work environment.

Job Description

Unitek Learning is looking for a motivated and passionate Social Media Specialist to enhance our marketing team. This role involves crafting and executing a social media strategy for one of our institutions: Unitek College, Provo College, Eagle Gate College, Brookline College, or Unitek EMT. The successful candidate will engage creatively with various stakeholders—students, alumni, staff, and the public—to boost our brand and social media presence. You will collaborate with fellow specialists to produce compelling content that appeals to our audience across different social media channels.

• Expand our follower base and foster a sense of community by creating engaging content to foster meaningful interactions on major social media platforms.
• Craft and execute a tailored social media strategy for the designated college, working in tandem with the social media and marketing teams.
• Generate and gather compelling multimedia content for various platforms such as Facebook, Instagram, and TikTok, utilizing editing tools like CapCut.
• Manage the presentation of social media profiles, ensuring the visual and graphic design aligns with each college's identity while upholding overall brand consistency.
• Propel our messaging further by exploring creative methods to enhance our presence and value on social media channels.
• Ensure all communications maintain a consistent brand voice, tone, and personality, providing a uniform brand experience across all digital touchpoints.
• Coordinate with the marketing team to plan and oversee social media content calendars and campaigns, aligning with broader marketing objectives.
• Take charge of social media tools to maintain and update page content, handle and respond to interactions, schedule and publish content, and track social media performance metrics.
• Be able to work closely with internal stakeholders and manage outside agencies to ensure best practices and results are met.
• Create social media best practice’s that can be shared with local campus staff and ambassadors to help curate and share local content.
• Some travel is required to attend local events and visit campuses.
• Attend and assist in promoting campus events through appropriate social media tactics.

Pay Range

The Hourly pay range for this position is $21.50 (minimum), $25.00 (midpoint), and $29.00 (maximum).

Typical hiring range is between the minimum and midpoint of the above pay range. Actual starting base pay may vary based on factors such as education, experience, skills, location and budget.

Qualifications

• Proven work experience as a Social Media Specialist or similar role.
• Expert in native social app usage and management of platforms like Meta, TikTok, LinkedIn, YouTube, etc.
• Proficiency in social media tools like CapCut and Meltwater.
• Good understanding of social media KPIs, tracking and reporting.
• Excellent multitasking skills and a critical thinker with problem-solving skills.
• Extremely organized and detail-oriented with the ability to work under pressure to meet deadlines.
• Team player with strong communication skills and the ability to work closely with each brand to define the social media strategy.
• BS degree in Marketing or relevant field recommended.

Additional Information

We Offer:

• Medical, Dental and Vision starting the 1st of the month following 30 days of employment
• 2 Weeks’ starting Vacation per year.  Increasing based on years of service with company
• 12 paid Holidays and 2 Floating Holiday
• 401K with a Company Match
• Company Paid Life Insurance at 1x’s your annual salary
• Leadership development and training for career advancement
• Tuition assistance and Forgiveness for you and your family up to 100% depending on program