Executive: GMCA Integration & Go-to-Market Orchestration

Empowering Africa’S Tomorrow, Together…One Story At A Time.

With over 100 years of rich history and strongly positioned as a local bank with regional and international expertise, a career with our family offers the opportunity to be part of this exciting growth journey, to reset our future and shape our destiny as a proudly African group.

Job Summary

This role orchestrates and drives the marketing integration across GMCA and Partner Agencies to ensure seamless go-to-market planning and execution, optimal resource allocation, and delivery excellence. The role drives cross-functional and cross-agency alignment, develops collaborative frameworks, and embeds centralised workflow management systems in the delivery of marketing campaigns to achieve functional priorities and business outcomes.

Job Description

Key Accountabilities:

Cross-Function And Agency Integration:

• Designs and implements integration frameworks across GMCA and Partner Agencies.
• Develops and implements ways of working to achieve end-to-end campaign integration.
• Implements and maintains strategic and operational alignment between GMCA and Partner Agencies.
• Leads annual planning and review processes to ensure optimal and sustainable agency resource deployment.
• Establishes and orchestrates functional planning forums that drive coherence and alignment.

Go-To-Market Orchestration And Alignment:

• Designs and embeds Go-to-Market orchestration models and platforms across GMCA and Partner Agencies.
• Reviews and aligns annual Go-to-Market campaigns with GMCA and business priorities.
• Facilitates collaboration forums that optimise collaboration, learning, and continuous improvement.
• Drives strategic business immersion and induction sessions to ensure consistent alignment to the Absa brand and business priorities.

Agency Partner Resource Allocation and Capacity Planning:

• Develops and drives the agency resource allocation model across GMCA to ensure efficiency.
• Leads and coordinates capacity planning with agencies to balance demand with resource supply.
• Monitors and re-aligns resource deployment to respond to shifting and evolving priorities and timelines.
• Defines and embeds quality and delivery protocols across GMCA and Partner Agencies.
• Leads post-campaign governance reviews and drives improvements.
• Drives continuous improvement, innovation, and learning across GMCA and Partner Agencies.
• Orchestrates and sustains stakeholder relationships across GMCA and Partner Agency ecosystems.
• Facilitates and optimises collaboration between GMCA and Partner Agencies.
• Leads forums for co-creation, feedback, and strategic engagements.
• Agency Workflow Process Management and Governance:

Quality Assurance And Delivery Excellence:

Internal Stakeholder And Partner Collaboration:

• Leads the implementation of centralized workflow process and project governance systems for GMCA.
• Reviews and standardizes briefing, campaign roll-out, tracking, and reporting processes.
• Ensures governance discipline across GMCA and Partner Agency processes.

Qualifications:

• Post Graduate Degree: Honours Degree, Post Graduate Diploma and Professional Qualifications NQF8 in Marketing, Strategic Communications, Business Administration, or related fields.
• Preferred: Postgraduate qualification (e.g., MBA, MCom, MAP, or Honours).
• 12-15 years’ experience in marketing, advertising, or communications delivery roles.
• Strong experience in strategic marketing integration and execution.
• Proven capability in strategic resource planning, project management, and agency coordination.
• Ability to deliver high-quality outputs on time and within scope.
• Strong interpersonal, communication and stakeholder management skills.
• Knowledge of brand, marketing, communications, and Go-to-Market processes.
• Proven record of managing multiple, complex projects under tight deadlines.

Knowledge, Skills, And Experience:

• Proficiency in project management systems and tools.
• Strong ability to monitor, adjust, and improve delivery outcomes.
• Hands-on, solutions-oriented mindset with a focus on quality execution.
• Applies advanced analytical thinking to evaluate complex issues, synthesize insights, and guide decisions.
• Anticipates future risks and opportunities through data-driven analysis.

Education

Bachelor`s Degrees and Advanced Diplomas: Marketing (Required)

Absa Bank Limited is an equal opportunity, affirmative action employer. In compliance with the Employment Equity Act 55 of 1998, preference will be given to suitable candidates from designated groups whose appointments will contribute towards achievement of equitable demographic representation of our workforce profile and add to the diversity of the Bank.

Absa Bank Limited reserves the right not to make an appointment to the post as advertised