Social Media Strategist

About The Team/Role

The Social Media Strategist is responsible for sharing the WEX brand story across all social media platforms while leading the social presence and online reputation. This position will manage and execute the respective social strategy efforts while working cross-functionally across a variety of internal stakeholders. This position needs to have its finger on the pulse of culture and digital trends and be an excellent storyteller–both internally and externally.

How you’ll make an impact

• Manage the social media presence and reputation of the WEX brand presence on social media in compliance with business goals and commercial objectives.
• Maintain an engaging, inspiring, and world class online reputation which reflects the unique brand voice, tone, personality and market position of the brand.
• Develop data-led creative campaigns which are informed by brand KPIs, media objectives and in alignment to brand guidelines and initiatives.
• Create and maintain a comprehensive content calendar to ensure timely and consistent content delivery across platforms. 
• Collaborate with the Content Center of Excellence to formulate creative briefs and end-to-end social content plans influenced and informed by platform features and best practices.
• Create supplemental short-form content that is relatable, shareable, and adheres to platform best practices.
• Track and report to key stakeholders the overall performance of various campaigns and reputation standards across all social media platforms.
• Partner with marketing stakeholders to ensure social is accurately represented in key business initiatives, events and activations.
• Create and maintain paid social media campaigns and report out monthly on performance

Experience You’Ll Bring

• Bachelor’s degree in Marketing, Communications, Business Management or a related field.
• At least one (1) year of experience in marketing with emphasis on digital/social media; planning, and executing social media campaigns.
• Expert platform knowledge and across LinkedIn, Twitter, Instagram, Youtube, and emerging platforms.
• Experience creating short-form content for social platforms

• Bi-Lingual Preferred.

• Previous experience successfully managing change and growth in highly regulated industries or organizations, preferred.
• Experience with Adobe Creative Suite, preferred
• Previous experience working in a social command center with one of the popular SaaS systems (Sprinklr, Hootsuite, Sprout Social, etc.).
• Ability to create short-form videos, carousels, and other social-forward content
• Excellent account services and project management skills.
• Ability to manage conflict in a professional manner and provide solutions as a result. 
• Strong attention to detail and proofreading abilities.
• Ability to multitask on different campaigns, projects and research.
• Must have interpersonal skills to deal effectively with all business contacts.
• Expertise reviewing and providing formal recommendations to mid-upper management. 

The base pay range represents the anticipated low and high end of the pay range for this position. Actual pay rates will vary and will be based on various factors, such as your qualifications, skills, competencies, and proficiency for the role. Base pay is one component of WEX's total compensation package. Most sales positions are eligible for commission under the terms of an applicable plan. Non-sales roles are typically eligible for a quarterly or annual bonus based on their role and applicable plan. WEX's comprehensive and market competitive benefits are designed to support your personal and professional well-being. Benefits include health, dental and vision insurances, retirement savings plan, paid time off, health savings account, flexible spending accounts, life insurance, disability insurance, tuition reimbursement, and more. For more information, check out the "About Us" section.Pay Range: $57,000.00 - $75,000.00