Associate Trade Marketing Manager Benelux – fixed-term contract

Job Description

Are you a well-organised and creative person who enjoys working on Trade Marketing projects and working closely with internal colleagues to support them?

This is a great opportunity for someone self-motivated, target driven and has an agile approach to day-to-day coordination. As our ideal candidate, you'll have first-hand experience in Trade Marketing, ideally within an international environment!

Please note: We are recruiting for two positions on a fixed-term contract basis until end of December 2026 which will be based in Brasschaat, Belgium (nearby the Dutch border). We can offer a local Belgian or Dutch contract depending on the country you are living in. Relocation support is not offered. To apply, please send your CV in English – thank you.

The closing date for applications will be Thursday 9th October 2025.

Core Responsibilities

Driver of the retail activation planning for our Benelux channels (toy specialists, grocery/discounters and e-commerce)

• Drive strong instore and online activity planning for our focus retailers, in close collaboration with the Key Account Managers and retailer counterparts.
• Secure strong execution of BTL campaigns, in close collaboration with the KAMs and retailer counterparts.
• Act as sparring partner for KAMs on the full customer business plan, increasing commercial opportunities in line with the overall LEGO strategy.
• Strong business leadership and initiating relevant corrective actions when needed, supported by the latest toy category and shopper insights and converting those into retailer relevant activations.

Development of strong BTL campaigns, that deliver on our growth ambitions

• Act as sparring partner for Western Europe Trade Marketing team, ensuring all campaign toolboxes are locally relevant and deliver on driving traffic and/or driving conversion both online and instore.
• Develop and implement strong local campaigns (occasion or retailer focused), when not regionally developed.
• Drive marketing effectiveness, by tracking and evaluating each campaign and optimize future campaigns.
• Manage the BTL marketing budget
• Overall responsible for budget tracking during full flow of campaigns and retail activation toolbox (instore and online)
• BTL budget planning and accurate follow-up on actual costs of the assigned campaigns and retailers in our internal budget tool.

Collaborator Management

• Establish and maintain strong collaboration with internal (local and regional) colleagues and external collaborators (retailers, partners and agencies).

Play Your Part In Our Team Succeeding!

The Associate Trade Marketing Manager is part of the Benelux Trade Marketing team, which is integrated in the Benelux Marketing team. The Team is an important interface between Benelux Brand Management, Western Europe Trade Marketing, Benelux Sales and external partners, and ensures that the Marketing strategies are delivered in a shopper-, consumer- and customer-focused way at the Benelux retailers. The Trade Marketing team covers: Retail activation of campaigns, permanent shop-in-shop installations and retailer specific POS activities.

Do You Have What It Takes

• Some years of experience in Trade Marketing, ideally from a premium consumer brand
• Proven track record in project management, planning, creating, implementing and evaluating best-in-class omnichannel marketing campaigns
• Strong end-to-end understanding of Sales and Marketing, balanced experience with online and instore activations
• Knowledge of the Benelux retail landscape and the dynamics of Ecommerce and Omnichannel
• Strong networker with ability to manage multiple internal and external collaborators
• Problem-solving skills, ability to multitask and prioritize
• Collaborative and flexible approach and capability to succeed in an international and fast moving environment
• Proficient in English and Dutch

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Workplace - When you join the team you'll be assigned a primary workplace location i.e. one of our Offices, stores or factories. Our hybrid work policy means an average of 3 days per week in the office. The hiring team will discuss the policy and role eligibility with you during the recruitment process.

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

• Just imagine building your dream career.
• Then make it real.
• Join the LEGO® team today.