Director, Paid Media Strategy

Department:

12819 Advocate Aurora Health Corporate - Brand: Media

Status:

Full time

Benefits Eligible:

Yes

Hours Per Week:

40

Schedule Details/Additional Information:

remote / Enterprise role

Pay Range

$62.15 - $93.25

Major Responsibilities:

• Develops media strategy within overarching marketing and branding initiatives, ensuring timely execution.
• Provides direction on project review, prioritization and delivery by coordinating team resources, activities and work efforts.
• Develops and manages the media budget for the Brand Services team.
• Planning and executing custom media partnerships with a heavy focus on content development.
• Media planning and buying across display, video, mobile and social channels, owning elements of planning and execution.
• Monitor trends, tools, opportunities and applications in paid media environments, and appropriately apply that knowledge.
• Develop and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions.
• Create campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients.
• Manage day-to-day communication with key partners: Vendors, Partner Agencies and Creative media and social clients.
• Use negotiation skills to achieve best pricing and added value for each media buy.
• Report on campaign performance with the ability to distill and curate insights and findings.

Education Requirements:

• Bachelor's Degree in Communications or related field

Experience Requirements:

• Typically requires 7 years of experience in media buying and strategy.  

Knowledge, Skills & Abilities Required:

• Knowledge of media resources, terminology and applications.
• Understanding of all media types, including TV, Radio, Print, Outdoor, Digital, Social, Video and Streaming.
• Proven experience employing innovative thinking and creative strategic solutions.
• Strong understanding of analyzing product offerings, customers and market dynamics and ability to assess and create competitive analyses, opportunities and market segmentation.
• Ability to challenge conventional thinking in a constructive and customer-centric approach; expected to demonstrate strategic creative thinking.
• Ability to thrive in the ambiguity of innovation while inspiring teams to deliver results through commercialization with an overall optimistic and positive attitude.
• Proven record of leading diverse groups of people to achieve desired results; strong personal and professional communication skills.
• Experienced in leading integrated, multi-media campaigns, developing brand positioning and brand strategy and measuring outcomes.
• Strong planning and organizational skills; proven ability to prioritize and manage multiple projects under tight project deadlines.
• Superior written and verbal communication skills.
• Motivated to work in a team environment that promotes collaboration.

*Due to complex requirements, remote work is NOT permitted in: CA, DC, CO, CT, HI, MA, MD, MN, ND, NJ, NY, OR, RI, VT, WA and working Internationally.*

#Li-Remote

#Remote

Our Commitment To You:

Advocate Health offers a comprehensive suite of Total Rewards: benefits and well-being programs, competitive compensation, generous retirement offerings, programs that invest in your career development and so much more – so you can live fully at and away from work, including:

Compensation

• Base compensation listed within the listed pay range based on factors such as qualifications, skills, relevant experience, and/or training
• Premium pay such as shift, on call, and more based on a teammate's job
• Incentive pay for select positions
• Opportunity for annual increases based on performance

Benefits And More

• Paid Time Off programs
• Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability
• Flexible Spending Accounts for eligible health care and dependent care expenses
• Family benefits such as adoption assistance and paid parental leave
• Defined contribution retirement plans with employer match and other financial wellness programs
• Educational Assistance Program

About Advocate Health

Advocate Health is the third-largest nonprofit, integrated health system in the United States, created from the combination of Advocate Aurora Health and Atrium Health. Providing care under the names Advocate Health Care in Illinois; Atrium Health in the Carolinas, Georgia and Alabama; and Aurora Health Care in Wisconsin, Advocate Health is a national leader in clinical innovation, health outcomes, consumer experience and value-based care. Headquartered in Charlotte, North Carolina, Advocate Health services nearly 6 million patients and is engaged in hundreds of clinical trials and research studies, with Wake Forest University School of Medicine serving as the academic core of the enterprise. It is nationally recognized for its expertise in cardiology, neurosciences, oncology, pediatrics and rehabilitation, as well as organ transplants, burn treatments and specialized musculoskeletal programs. Advocate Health employs 155,000 teammates across 69 hospitals and over 1,000 care locations, and offers one of the nation’s largest graduate medical education programs with over 2,000 residents and fellows across more than 200 programs. Committed to providing equitable care for all, Advocate Health provides more than $6 billion in annual community benefits.